Demo

Business Development Manager

Vegpro International, Vert Nature Inc.
Belle Glade, FL Full Time
POSTED ON 9/27/2026
AVAILABLE BEFORE 1/24/2027

Type of employment:

Permanent | Full time | Monday to Friday, from 8 a.m. to 5 p.m. | Hybrid work model

Workplace:

Belle-Glade, FLO

Job description

Under the responsibility of the Head of US Sales, the Business Development Manager is responsible for generating new business revenue by identifying, prospecting, qualifying, and closing new customers. The candidate should reside in the Northeast US, allowing regular access to a wide range of customers and stores. As a results-driven hunter, the Business Development Manager mission is to drive top-line growth by opening new doors and building a strong new-business pipeline. In doing so, they will travel to different locations across the USA to attend trade shows and industry events, and to meet customers where new opportunities live.

Primary Objectives:

  • Acquire new customers in the Value Added Salad category
  • Open new channels (Retail, Club, Mass Merch, Distributors) or new territories
  • Create incremental revenue growth

Main responsibilities Prospecting (20%)

  • Identify target accounts
  • Build prospect lists (contacts, purchasing patterns, opportunities for Vegpro)
  • Attend industry events and trade shows

Opportunity Development (20%)

  • Qualify leads and develop a pipeline of prospects
  • Understand customer & consumer needs
  • Develop value propositions
  • Develop proposals with support from the internal team

Closing New Business (50%)

  • Negotiate agreements with support from the internal team
  • Secure contracts
  • Manage transition to Vegpro with the internal team and customers

Market Intelligence (10%)

  • Track competitor activity & market trends
  • Identify emerging opportunities

Skills and abilities

  • Experience selling Produce – ideally Value-Added lettuce
  • Self-motivated
  • Strong network and networking skills
  • Consultative selling capability
  • Excellent communication

Results Metrics/Variable Incentive Linked To:

  • New customer revenue
  • Close new accounts
  • Number of customer visits/meetings to present Vegpro’s capabilities
  • Multi-year agreements
  • Company’s performance – annual target

Being part of the Vegpro team means:

  • Benefiting from competitive compensation based on your experience
  • Having access to an annual bonus program
  • Being covered by a group insurance plan (including dental coverage and access to telemedicine) starting on your first day
  • Having access to an Employee and Family Assistance Program (EFAP)
  • Planning for the future with a group RRSP-DPSP with employer contributions
  • Growing within a dynamic, expanding environment and contributing to large-scale, stimulating projects
  • Helping foster a collaborative atmosphere within multidisciplinary teams
  • Saving through a discounted salad purchase program and product donation program

About Vegpro

Vegpro International Inc. is among Canada’s leading producers of fresh salads and vegetables. We specialize in growing and packaging young lettuce sprouts and offer a wide variety of vegetables cultivated on our own farms across North America. With more than 25 years of experience, we combine innovation with traditional farming practices, both in our open-field crops and in our state-of-the-art greenhouse complex. Our fresh lettuces and vegetables are marketed under the Attitude Fraîche and Folia brands.

Founded through the merging of family-owned companies, Vegpro International Inc. is dedicated every day to feeding the world responsibly.

Vegpro International is committed to employment equity and diversity. Masculine pronouns are used for simplicity. We appreciate your interest in the company and the position. Please note that all applications are reviewed, but only selected candidates will be contacted.

Job Type: Full-time

Work Location: Hybrid remote in Belle Glade, FL 33430

Salary.com Estimation for Business Development Manager in Belle Glade, FL
$200,889 to $279,484
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