Demo

Channel Sales Coach - Southeast US

vegaamericas
Atlanta, GA Full Time
POSTED ON 2/21/2026
AVAILABLE BEFORE 4/21/2026

This position can be based in Birmingham or Montgomery, AL, Atlanta or Columbus, GA.  Travel will be ~50 to 60% covering Georgia, the Florida panhandle, Alabama and eastern Mississippi.  

The Regional Sales Coach position is primarily responsible for growing sales in a defined geographic territory through one of VEGA Americas’ Representative Channel Partners. They do this by maintaining supportive/coaching relationships with rep salespeople, jointly visiting customers to promote VEGA products, and identifying/developing non- or under-buying prospect accounts.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

  • Monitor sales statistics in assigned territory, evaluate individual rep seller performance, and identify, develop, implement and manage strategies to improve results.
  • Leverage all customer-facing departments to achieve success. Assist rep sellers in promoting VEGA products.
  • Maintain effective working relationships with sellers and achieve sufficient focus (mindshare) to meet VEGA sales objectives.
  • Provide coaching feedback, developmental/product training, or other action to improve rep seller effectiveness.
  • Meet periodically with rep sales managers to assure alignment and focus.
  • Visit important clients, assisting rep sellers with maintaining relationships and negotiating and closing deals.
  • Deliver sales presentations and product training to key clients in coordination with rep seller as needed.
  • Collect intelligence on these accounts and document for future reference. Support other sales functions by collecting and communicating field intelligence. In cooperation with rep sellers or managers, identify and target prospecting accounts that are either not buying or under-buying from VEGA.
  • Develop and implement plans to break into these accounts to secure interest.
  • Assume personal responsibility for activities leading to introductory and developmental meetings.
  • Take ownership of these meetings until business is secured.
  • Work with rep seller to transition developed accounts to rep responsibility.
  • Participate in and contribute to team meetings to identify/overcome challenges, improve processes, and develop annual sales growth action plan.
  • Provide support to rep sellers and clients by coordinating with other internal departments as needed.
  • Manage activities in accordance with established company policies and procedures through regular use of the customer relationship management CRM system (TopVis).
  • Activities include planning and scheduling customer visits, documenting meeting outcomes, maintaining accurate contact information, etc.

Travel Required up to 50% - 60%

EDUCATION and/or EXPERIENCE

Bachelor's degree (B. A.) from four-year college or university;

AND one to two years related experience and/or training.

OR equivalent combination of education and experience.

Experience with automation instrumentation is strongly preferred. 

COMPUTER SKILLS

  • Proficient in the following computer software programs: CRM
  • Microsoft Office Products

CERTIFICATES, LICENSES, REGISTRATIONS 

  • Personal Credit Card with ample credit to cover travel expenses (100% of business expenses will be reimbursed).
  • Valid Driver's License and driving record which permits renting of vehicles.

 

VEGA Americas manufactures, distributes, and services process instrumentation to measure level, density, weight, and pressure. Our products have been making industrial processes safer and more efficient for over 60 years.

As an employee, you’ll find VEGA Americas commits itself to the highest quality standards and respect for the individual needs of employees, customers, vendors, and shareholders. Don’t take it from us alone, VEGA has been awarded a Cincinnati Enquirer’s Top Workplace Award for 9 years running! 

Our Mission: With innovative technologies and services, we develop solutions that inspire. Through our sense of simplicity and our focus on people, we are looking to the future with curiosity. Locally grounded and globally connected, together we give values a home.

Our Values: Curiosity, Humanity, Simplicity, Connectivity

VEGA Americas, Inc. is an Equal Opportunity employer. It is our policy that we will not discriminate against any person based on race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, disability, or veteran status.

We are proud to be an Equal Opportunity Employer. EOE AA Minority/Female/Vet/Disability

Salary.com Estimation for Channel Sales Coach - Southeast US in Atlanta, GA
$57,627 to $82,380
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