About Veethree North America (VNA)

Veethree North America is a leading distributor of industrial and automotive instrument clusters, displays, sensors, switches, and gauges. VNA serves OEM industrial manufacturers, dealers, and distributors across North America with both custom and off-the-shelf products. Principal suppliers are located in India, the United Kingdom, the United States, Taiwan, and other key markets. As part of the globally recognized Veethree Group, VNA is committed to high-quality products, responsive service, and long-term customer partnerships.

Position Summary

VNA is seeking an experienced Sales Representative to grow sales across industrial OEM and aftermarket channels. This is primarily an outside sales role focused on developing new business, expanding existing accounts, and serving as a trusted point of contact for customers. The role is based out of Bradenton, Florida, within the Veethree Electronics group company to support cross-company synergy, and requires close coordination with VNA headquarters and warehouse operations in Naperville, Illinois. The position also involves regular collaboration with principal suppliers for technical, commercial, quality, and product-development support.

Key Responsibilities

Account Management

•   Manage, retain, and grow business with existing OEM, dealer, distributor, and aftermarket customers.
•   Conduct regular field visits to strengthen customer relationships and identify expansion opportunities.
•   Serve as the primary commercial contact for assigned accounts, ensuring timely follow-up and clear communication.
•   Coordinate with principal suppliers on quality issues, product-development requirements, and customer-specific support needs.

Business Development

•   Identify, qualify, and prospect new accounts within target industrial, OEM, marine, dealer, and distributor markets.
•   Respond to inbound leads and convert qualified inquiries into active accounts and revenue opportunities.
•   Work with principal suppliers to develop competitive quotes and customer-specific commercial proposals.
•   Attend trade shows, industry events, customer meetings, and dealer/distributor engagements as required.

Inside Sales & Customer Support

•   Handle quote requests, pricing inquiries, order follow-up, and customer communications by phone and email.
•   Coordinate with customer service, warehouse, operations, and supplier teams to resolve order issues and support on-time delivery.
•   Prepare sales proposals, product presentations, and customized quotes for strategic and key accounts.

Market & Product Intelligence

•   Maintain working knowledge of principal suppliers' product catalogs, specifications, applications, and competitive positioning.
•   Gather competitive intelligence and market feedback, and share relevant insights with management and principal suppliers.
•   Identify new product-development opportunities based on customer needs, market trends, and application requirements.