What are the responsibilities and job description for the Ford & CDJR General Manager position at Veero Ford & CDJR of Morris?
General Manager – Automotive Dealership (Ford & CDJR)
Location: Morris, MN
Company: Veero Auto Group
About Us
Veero Auto Group is a growing dealership group operating Ford and Chrysler Dodge Jeep Ram under one roof in Morris, MN. We are focused on building a high-performing, process-driven store with strong growth in used vehicles, fixed operations, and customer experience.
This is a hands-on leadership role. We are looking for a GM who is actively involved with the team, operations, and customer experience.
Position Overview
The General Manager will oversee all dealership operations including sales, service, parts, and finance. This role requires a hands-on operator who can lead from the front, hold teams accountable, and build scalable processes as we grow.
Key Responsibilities
- Drive total dealership performance across sales, service, and profitability
- Lead and develop department managers (Sales, F&I, Service, Parts)
- Establish and enforce accountability, structure, and daily processes
- Grow used vehicle operations (inventory, acquisition, turn)
- Improve fixed operations performance (service gross, efficiency, ELR)
- Monitor KPIs and adjust strategy in real time
- Ensure OEM program compliance (Ford & Stellantis)
- Build a strong customer-first culture and improve CSI
- Recruit, train, and retain top talent
- Step in to desk deals and review/engage leads when needed to support the team and drive results
What We’re Looking For
- Proven experience as a General Manager or strong GSM ready to step up
- Track record of driving volume and profitability growth
- Strong understanding of:
- Used vehicle inventory strategy and pricing
- Fixed operations performance
- F&I structure and lender relationships
- Ability to desk deals and actively support the sales process when needed
- Comfortable reviewing leads, improving follow-up processes, and driving appointment activity
- Hands-on leadership style with active involvement in daily operations
- Ability to work in a rural market and build a team culture
- High accountability mindset — sets expectations and follows through
Compensation & Benefits
- Earning opportunity of $10,000 – $15,000 per month (salary plus performance bonus combined)
- Performance bonus with strong upside tied to store growth and results
- High earning potential for candidates who can grow the business
- Ongoing leadership development, including potential sponsorship to programs like NADA Academy or NCM Associates
- Full benefits package (health, dental, vision, PTO, 401k etc.)
- Opportunity for future growth within the group
Must be willing to relocate to or commute to Morris, MN (relocation assistance may be considered for the right candidate).
Why Join Veero Auto Group
- High growth opportunity (actively expanding)
- Ability to make a real impact immediately
- Ownership group that is engaged and focused on winning
- No red tape — we move fast and execute
Must be willing to relocate to or commute to Morris, MN (relocation assistance may be considered for the right candidate).
Veero Auto Group is growing, and this is an opportunity to be part of building something meaningful and long-term.
Salary : $10,000 - $15,000