What are the responsibilities and job description for the Lead Analyst position at Vector Media?
About Us
At Vector Media, we’re building the future of Mobility Marketing, where media moves with people, meets them in real life, and makes a lasting impression.
In an advertising world cluttered with screens and scrolls, we deliver real-world media with real results. From digital bus shelters and street-level storytelling to experiential activations, college campus and sports partnerships, we connect brands with audiences in the moments that matter most.
Our high-impact media, including fully wrapped vehicles and custom-built experiential assets, turns heads in cities nationwide. And with a presence in 50 markets, we bring campaigns to life across communities, cultures, and coasts.
Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement. We call it Marketing in Motion, an approach that blends storytelling and strategy to drive results across every channel we touch.
But what truly sets us apart is how we show up: as partners. With our clients. With our media partners. With each other. Through accountability, innovation, and shared ambition, we’re helping brands do more than reach people, we’re helping them move people.
What We Value
Vector Media is searching for a Lead Analyst in New York City to join our Audience Insights Department. The Lead Analyst will report to the Sr. Manager of Audience Insights. This position is responsible for supporting sales efforts with concise analytical reporting pre and post campaign.
Pay Range Details: $65,000 - $70,000 per year
The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.
What You Are
At Vector Media, we’re building the future of Mobility Marketing, where media moves with people, meets them in real life, and makes a lasting impression.
In an advertising world cluttered with screens and scrolls, we deliver real-world media with real results. From digital bus shelters and street-level storytelling to experiential activations, college campus and sports partnerships, we connect brands with audiences in the moments that matter most.
Our high-impact media, including fully wrapped vehicles and custom-built experiential assets, turns heads in cities nationwide. And with a presence in 50 markets, we bring campaigns to life across communities, cultures, and coasts.
Founded in 1998, Vector has grown from an OOH disruptor into a full-service platform built on data, creativity, and movement. We call it Marketing in Motion, an approach that blends storytelling and strategy to drive results across every channel we touch.
But what truly sets us apart is how we show up: as partners. With our clients. With our media partners. With each other. Through accountability, innovation, and shared ambition, we’re helping brands do more than reach people, we’re helping them move people.
What We Value
- Accountability: Taking ownership of our actions, learning from mistakes, and earning trust through responsibility.
- Growth: Supporting personal and professional development, knowing that when our team members thrive, the company thrives.
- Excellence: Always striving for the best possible results and never settling for “good enough”.
- Fun: Bringing energy, creativity, and joy into our work while celebrating our successes together.
Vector Media is searching for a Lead Analyst in New York City to join our Audience Insights Department. The Lead Analyst will report to the Sr. Manager of Audience Insights. This position is responsible for supporting sales efforts with concise analytical reporting pre and post campaign.
Pay Range Details: $65,000 - $70,000 per year
The salary range is subject to change and may be amended in the future. Experience, education, skills, and other factors are considered when determining the salary offered.
What You Are
- Data driven mindset with a motivation to continually learn and expand skill sets
- Capable of compartmentalizing and multi-tasking across multiple projects while adjusting to changing priorities
- Collaborative makeup that is still able to work independently on tasks for larger cross departmental goals
- Proactive nature to identify possible efficiencies and the know how to implement them
- Ability to craft persuasive, data-driven narratives that translate complex analytics into simple, compelling sales stories
- Strong written and verbal communication skills, with confidence presenting insights to both internal teams and external clients
- A design-oriented mindset for creating visually engaging charts, decks, and collateral that highlight the value of Vector’s offerings
- Strategic thinking skills to connect campaign-level insights to broader advertiser objectives, category trends, and market context
- Business empathy and client orientation — understanding advertiser priorities and tailoring insights to support sales strategies
- Proactive collaboration with sales partners, anticipating their needs and providing analytical solutions that help win and retain business
- Proficiencies in tools such as Tableau, Excel & PowerPoint
- Undergraduate degree in Business, Sales, Marketing, Communications, Statistics or equivalent in related fields
- Participate in the execution and analysis of campaign effectiveness studies, crafting compelling stories for individual campaigns as well as developing broader macro-level narratives, and presenting insights to internal teams and client-facing stakeholders
- Manage fulfillment of all data and mapping requests utilizing tools such as Geopath, Neustar and Google Maps.
- Coordinate with partner organizations that extend our capabilities and offerings for advertisers.
- Lead information gathering of inventory audit submissions into industry wide platforms.
- Train sales team members on best practices when speaking to clients about media metrics or meet directly with clients to disseminate any required information.
- Contribute to cross departmental special projects on an ad hoc nature.
Vector Media is an Equal Opportunity Employer and does not discriminate on the basis of sex, race, age, national origin, ethnic background, disability, veteran status or any other characteristic protected by law.
Salary : $65,000 - $70,000