What are the responsibilities and job description for the Google Ads & Local Lead Generation Specialist position at VCREATIVE Miami?
Project Length: 1–3 months (Pilot Project)
Location: Remote (Must be based in the Miami area)
Type: Freelance / Contract
VCREATIVE Miami is a boutique creative agency specializing in brand design, content production and social marketing for growing businesses. We're looking for an experienced Miami-based Google Ads specialist to help us test and validate Google Ads as a lead generation channel.
Project Goal:
Plan, launch, and optimize a Google Ads campaign focused on generating qualified local leads for:
~ Brand Design
~ Content Production
~ Social Marketing
This is a short-term test project with the potential for an ongoing partnership if successful.
Responsibilities:
~ Develop a Google Ads strategy and campaign structure
~ Conduct keyword research and set up Search campaigns
~ Optimize targeting, bidding, and negative keywords
~ Configure conversion tracking (GA4/Google Tag Manager preferred)
~ Review our landing pages and recommend conversion improvements
~ Optimize our Google Business Profile
~ Provide a simple monthly performance report with recommendations
Qualifications:
~ 3 years managing Google Ads for service-based businesses or marketing agencies
~ Proven experience generating qualified local leads for businesses in the Miami market
~ Strong understanding of conversion tracking and Google Analytics
~ Experience optimizing campaigns based on lead quality, not just traffic
~ Excellent communication and a proactive approach
Success Metrics
~ Launch campaigns within the first two weeks
~ Generate qualified discovery calls
~ Improve campaign performance throughout the project
~ Provide a recommendation on whether Google Ads is a viable long-term channel for VCREATIVE Miami
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