What are the responsibilities and job description for the Referral Coordinator position at VCA Animal Hospitals?
Job Summary: The goal of the VCA Referral Coordinator is to develop, cultivate, maintain, and track, unique relationships with the hospital’s referring doctors and potential referral base. In addition, the referral advocate works closely with the Specialty Marketing Manager to determine the impact of rDVM marketing communication efforts as well as future rDVM marketing needs.
Primary Objective: Increase revenue by building relationships with the local veterinary community so they are aware of the hospital’s services, staff, and quality of care.
Duties/Responsibilities:
Become familiar with the hospital you represent, understand how information is shared, work flow process, and its staff with their respective specialties/roles, policies, and protocols.
Understand the relationship with the hospital’s rDVMs
Keep rDVM contact list up to date
Coordinate ongoing rDVM visits with hospital’s specialists and Hospital Manager. Working with Marketing Manager track visits and organize needed marketing material as well as develop strategy to cultivate or strengthen rDVM relationship.
Track marketing inventory – working with marketing manager and courier to anticipate supply needs - (discharge folders, rDVM magnets, patient bags, brochures, pet waste bag dispensers, pet lids, etc.)
Call Rail – monthly tracking of client phone numbers & accompanying revenue with digital marketing tracking phone numbers
Coordinate CE events for rDVMs – work with Marketing Manager on needed promotion (website, mailers, constant contact, Eventbrite) as well as materials needed, cost, content, promotion, and ROI. Create report to determining impact with rDVMs/referrals and track.
Provide images and content for social media sharing and website blog to Marketing Manager (ensure client has signed consent form for release and medical information accurate)
Provide staff headshots to Marketing Manager for website updates, The Rounds – rDVM newsletter
Provide pertinent content (new doctors, equipment, CE events) to Marketing Manager for The Rounds – rDVM newsletter
Holiday gifts – manage order, distribution
Customer Journey - determine areas needing to be improved or created to enhance the customer experience
VCA Animal Hospitals offers a competitive compensation and benefits package including Medical/Dental/Vision insurance, 401(k) retirement plan, pet care discounts, paid vacation, holidays and sick days, health and well-being programs that provide resources and training.
This position pays $19.00 - $24.00, dependent on experience, education, certification, etc.
If you are a current associate, you need to apply through our internal career site. Please log into Workday and click on the Career worklet on the landing page or search for Find Jobs.
The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development)
We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at vcacareers.com
If you are a current associate, you will need to apply through our internal career site. Please log into Workday and click on the Jobs Hub app or search for Browse Jobs.
Benefits: We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more!
The information in this position description indicates the general nature and level of work to be performed. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development)
We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at vcacareers.com
Salary : $19 - $24