What are the responsibilities and job description for the Social Media Content Coordiantor position at VASA Fitness?
At VASA Fitness, we're more than a gym--we're a growing fitness brand with an even bigger story to tell. As VASA expands into new communities, social media is becoming an increasingly important part of how people discover our brand, experience our culture, and ultimately walk through our doors.
We're looking for a Social Media Content Coordinator who knows what makes people stop scrolling--and has the professional experience to bring those ideas to life for a brand.
This is a hands-on role for an experienced content creator with 3 years of professional experience creating social content within a brand or agency environment. You'll be in our clubs capturing photo and video content on your iPhone, helping coordinate shoots, scheduling and publishing across platforms, engaging with our community, and keeping a constant pulse on emerging trends and what VASA should be doing next.
You'll need both a creative eye and strong execution skills. We're looking for someone who can take direction and run with it, manage multiple pieces of content and competing deadlines, and understand how social performance should influence what gets created next. You'll help turn performance insights, trends, UGC, and what's happening inside our clubs into content that feels relevant, timely, and unmistakably VASA.
You'll join a growing Marketing team where social is a priority and an important part of VASA's continued growth. There's room to expand your skills across content creation, production coordination, UGC, copywriting, community management, and analytics while taking meaningful ownership of how VASA shows up across social.
Professional content creation experience and a portfolio are required for consideration.
BENEFITS
All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30 hours per week.
- Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
Come join VASA Fitness and join a passionate, fun, and united team!
Proud to be a 'Great Place to Work' certified company!
PURPOSE
The Social Content Coordinator plays a key role in keeping VASA's social presence fresh, relevant, and on brand across all platforms. This position is responsible for planning, creating, and executing social-first content that engages our community and reinforces VASA's leadership in the fitness space. Working closely with the Social Media Senior Manager and the Director of Social, this role brings trend-forward ideas to life from concept to production to publishing. The ideal candidate is a skilled communicator, highly organized, creatively driven, and passionate about social media trends, content creation, and flawless execution.
RESPONSIBILITIES
The deliverables for this position include, but are not limited to:
- Trend-Forward
- Keep VASA relevant and on trend across all social media channels.
- Proactively monitor emerging social trends and platform updates to position VASA as a leader in the fitness space. This can be through self-monitoring but should also include monitoring social trend newsletters and identifying training opportunities.
- Content Creation
- Draft short- and long-form copy tailored to Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
- Own content development from concept to execution, including in-club content capture.
- Edit, resize, and finalize content while managing the review process with the Social Media Senior Manager and Director of Social.
- Leveraging long-form content (blogs, webinars, press releases), create engaging, graphic-driven, & bite-sized social posts that are unique and relevant to each platform.
- Maintain brand standards across all social platforms, ensuring consistent voice, visuals, compliance, and disclaimers.
- Production Support
- Own execution and coordination of production logistics, including club selection, model and GM outreach, and day-of shoot scheduling.
- Following shoot, manage due dates for editing and approvals based on content calendar and ultimate live date.
- Scheduling & Publishing
- Maintain and update the monthly content calendar in partnership with the Social Media Senior Manager.
- Ensure timely delivery and scheduling of content, considering campaign tags, alt text, and approval status.
- Schedule posts on social media management tools.
- Monitor and manually publish time-sensitive launches (product drops, events).
- Community Management
- Manage UGC reposting by monitoring tags across platforms (priority IG & TikTok) and proactively sharing relevant Stories.
- Flag high-performing UGC for potential in-feed use.
- Engage with followers using brand voice, responding to positive comments, and fostering community.
- Asset Management
- Maintain and organize the asset library on Dropbox (or similar platform) and link assets to the final content calendar for easy scheduling.
- Analytics
- Pull monthly post-level analytics and identifying top-performing content by platform.
- Collaboration & Workflow
- Collaborate with marketing and PR team to brainstorm ideas to keep content fresh and relevant.
- Collaborate with creative team to ideate and develop branded social assets.
- Advise, comply with, and support cross-functional compliance with social media processes and procedures.
- Support additional marketing initiatives, including but not limited to, influencer execution, new club opening projects, online community engagement, and the REVIVE business.
Qualifications:
The qualifications for this position include, but are not limited to, the following:
- Experience: You have 3 years of experience creating and managing social media content for a business or organization.
- Education: Must have degree in Communications, Advertising, Business, Marketing, or another relevant field.
- Social-First Mindset: Deep understanding of how content should be crafted for Instagram, TikTok, Facebook, LinkedIn, and YouTube. You know how to bring platform-native ideas to life.
- Creatively Driven: Ability to think outside the box with a strong eye for detail and design. Committed to high-quality execution.
- Self-Starter: You take ownership of your workload and manage up
- Highly Organized: You can juggle 40 pieces of content at once without dropping a ball, hit deadlines on outlined timelines, and pivot fast when trending posts shift priorities.
- Positive & Collaborative: A can-do attitude and strong teamwork skills.
- Marketing Awareness: Basic understanding of the marketing landscape and how social media supports broader brand objectives. Passion for fitness and wellness is a bonus!
- Technical Skills: Excellent written communication skills; proficiency in Microsoft Office; experience with photo and video editing tools. Familiarity with project management platforms is a plus.
- Travel Expectations: You are comfortable flying and staying overnight to support new club openings, confidently capturing opening day content, and running influencer tours on-site. Once or twice per month.
- Hybrid In-Office: In-office or in-club 3 days a week; Tuesday - Thursday
WORKING CONDITIONS
Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.
PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS
- Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
- Physical Strength: Sitting, standing, and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
- Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
- Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.
This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.
VASA Fitness is an Equal Opportunity Employer
Location: 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111
Salary : $60,000 - $68,150