Creative Copywriter

Position: Creative Copywriter

Location: Utah or Colorado Corporate Office

Department: Brand & Communications

Reports To: Brand Manager

FLSA: Exempt, Salary

Compensation: $60,000- $70,000 annually

JOIN OUR TEAM

At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community. Our people BELIEVE in our brand, are HARD WORKING, have HIGH STANDARDS, and GIVE ENERGY to others.

BENEFITS

We offer a competitive, all-encompassing benefits package which includes healthcare benefits for employees who work 20 hours per week. All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options.

• 40- hours per week employees: Paid Time Off; Health, Dental, and Vision benefits; Paid Parental Leave; a Flexible Vacation Plan, and Paid Holidays.

Come join VASA Fitness and join a passionate, fun, and united team!

Proud to be a 'Great Place to Work' certified company!

PURPOSE

VASA Fitness is seeking a highly creative and strategic Copywriter to join our dynamic marketing team. This role serves as the voice of VASA Fitness, ensuring all messaging is consistent, engaging, and aligned with brand standards and connects with our core audience. The Creative Copywriter will be responsible for crafting compelling copies that resonate with both internal and external audiences across multiple platforms. From digital ads and website content to member communications and internal documents, this position plays a critical role in driving brand awareness, member engagement, and overall business growth.

RESPONSIBILITIES

• Develop clear, engaging, and on-brand copy for a variety of channels including websites, digital ads, direct mail, social media, email campaigns, SMS, blogs, and in-app messaging.
• Write effective ad copy for social media campaigns and search engine marketing (SEM).
• Partner with the Brand and Marketing teams to concept and execute creative campaigns that align with business objectives.
• Create compelling content for internal communications, sales materials, and corporate documents.
• Act as the steward of VASA's brand voice, ensuring consistency, clarity, and emotional resonance across all members and prospect touchpoints.
• Stay up to date with cultural, digital, and fitness industry trends to inspire fresh and innovative messaging strategies.
• Collaborate with designers, marketers, and other stakeholders to deliver cohesive creative solutions.
• Participate in creative brief development, brainstorming sessions, and campaign ideation, contributing original concepts and storytelling approaches.
• Edit and proofread copy to ensure accuracy, clarity, and high editorial standards.

SUCCESS METRICS

Success in this role will be measured by:

• Campaign performance (CTR, conversions)
• Content engagement rates
• Consistency of brand voice across platforms

Qualifications:

REQUIREMENTS

• 3--5 years of professional copywriting experience (agency or in-house).
• Strong portfolio showcasing a range of copywriting samples across digital and print platforms.
• Exceptional grammar, spelling, and punctuation skills with keen attention to detail.
• Proven experience writing high-performing ad copy for social, search, and digital campaigns.
• Solid understanding of SEO writing principles and digital content optimization.
• Familiarity with CMS platforms, analytics dashboards, and A/B testing methods to inform and refine copy effectiveness.
• Excellent communication, collaboration, and presentation skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Familiarity with the fitness industry, trends, and terminology is a strong plus.
• Curious, proactive, adaptable, and passionate about storytelling and connecting with audiences.

WORKING CONDITIONS

Primary work in a fitness facility and office setting. Temperature variations can occur. The environment includes some ambient noise such as talking and use of gym equipment and machinery.

PHYSICAL AND MENTAL ACTIVITIES AND REQUIREMENTS

• Talking: Especially where one must frequently convey detailed or important instructions or ideas accurately, loudly, or quickly.
• Physical Strength: Sitting, standing and walking. Must be able to lift, push, pull, and move a minimum of 30 pounds.
• Reasoning Ability: Ability to deal with a variety of variables under limited standardization. Able to interpret various instructions and relay instructions to clients.
• Attendance is an essential duty of the position. Employees must work regularly scheduled shifts, during business hours to assist members and sell services in-person.

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

VASA Fitness is an Equal Opportunity Employer

Salary : $60,000 - $70,000