What are the responsibilities and job description for the Director, Marketing position at Varsity Tutors, a Nerdy Company?
Overview:
The Director of Marketing at Nerdy will drive user acquisition, conversion optimization, and revenue growth for our comprehensive portfolio of AI-powered educational technology products. In this critical position, you will develop and execute data-driven marketing strategies to scale our live online learning platform that connects learners of all ages with expert educators across 3,000 subjects. You'll be responsible for optimizing customer acquisition costs, increasing conversion rates, and maximizing lifetime value across all marketing channels. Working closely with cross-functional teams, including Product Management, Consumer Sales, and Design, you'll build and optimize marketing funnels that efficiently convert prospects into paying customers for our educational solutions.
By joining Nerdy as Director of Marketing, you'll have the opportunity to help transform how people learn by scaling our innovative AI-powered educational solutions to learners of all ages, while driving measurable business growth in both our direct-to-consumer and institutional channels.
About Nerdy:
Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company's purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy's comprehensive learning destination provides learning experiences across 3,000 subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy's flagship business, Varsity Tutors, is one of the nation's largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Nerdy is a publicly traded company on the New York Stock Exchange. Learn more about Nerdy at https://www.nerdy.com/.
Nerdy's shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.
You will embody and promote Nerdy's leadership principles:
Unlock Your Full Potential at Nerdy:
At Nerdy, we're not just transforming education—we're transforming your life. Our benefits package is built with a forward-thinking, "focus on you" mindset, so you can be your healthiest, happiest, and yes, most super-human self. Here's a snapshot of what we offer:
The Director of Marketing at Nerdy will drive user acquisition, conversion optimization, and revenue growth for our comprehensive portfolio of AI-powered educational technology products. In this critical position, you will develop and execute data-driven marketing strategies to scale our live online learning platform that connects learners of all ages with expert educators across 3,000 subjects. You'll be responsible for optimizing customer acquisition costs, increasing conversion rates, and maximizing lifetime value across all marketing channels. Working closely with cross-functional teams, including Product Management, Consumer Sales, and Design, you'll build and optimize marketing funnels that efficiently convert prospects into paying customers for our educational solutions.
By joining Nerdy as Director of Marketing, you'll have the opportunity to help transform how people learn by scaling our innovative AI-powered educational solutions to learners of all ages, while driving measurable business growth in both our direct-to-consumer and institutional channels.
About Nerdy:
Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company's purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy's comprehensive learning destination provides learning experiences across 3,000 subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy's flagship business, Varsity Tutors, is one of the nation's largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Nerdy is a publicly traded company on the New York Stock Exchange. Learn more about Nerdy at https://www.nerdy.com/.
Nerdy's shareholder letters below explain the product and strategy and are the most effective way to learn about what the company is building.
- Q4-2024 Shareholder Letter
- Q3-2024 Shareholder Letter
- Q2-2024 Shareholder Letter
- Bachelor's degree in Marketing, Economics, or other related quantitative fields.
- 10 years of experience in performance marketing or growth marketing, preferably in consumer technology or subscription-based businesses.
- Proven track record of scaling marketing campaigns across paid search, social media, display, and other digital channels.
- Experience with customer acquisition, funnel optimization, and conversion rate optimization.
- Strong expertise in marketing analytics, A/B testing, and attribution modeling.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools.
- Experience managing significant marketing budgets with a focus on ROI and efficiency metrics.
- Experience with marketing to both B2C and B2B customers.
- Data-driven approach with strong analytical abilities to measure and optimize marketing performance.
- Ability to work in a fast-paced, innovative environment where AI technology is constantly evolving.
- Proven ability to use AI solutions to drive marketing scale, efficiency and quality.
- Develop and execute comprehensive performance marketing strategies to drive user acquisition, engagement, and retention for Nerdy's suite of learning products.
- Manage and optimize multi-channel digital marketing campaigns across paid search, paid social, display, affiliate, email, and emerging channels.
- Own key performance metrics including CAC, LTV, conversion rates, and ROAS across all marketing channels.
- Build, test, and refine marketing funnels to efficiently convert prospects into Learning Membership subscribers.
- Implement robust testing frameworks to continuously optimize landing pages, ad creative, and conversion paths.
- Develop audience targeting strategies to reach high-value customer segments for both consumer and institutional offerings.
- Lead marketing automation initiatives to deliver personalized messaging across the customer journey.
- Establish dashboards and reporting systems to track performance and provide actionable insights to leadership.
- Collaborate with creative teams to develop high-performing ad creative that drives engagement and conversions.
- Analyze customer acquisition costs and lifetime value across segments to identify opportunities for profitable growth.
- Stay current with digital marketing trends and technologies to maintain a competitive advantage in customer acquisition.
You will embody and promote Nerdy's leadership principles:
- Goes Deep: You personally engage with metrics, audits, and data, ensuring you understand the "why" behind performance variances.
- Delivers Results: You move from strategy to execution quickly, ensuring timelines and quality stay high—even in ambiguity.
- Bias for Action: You experiment, prototype, and adjust quickly. You make the call when the path isn't fully clear.
- Builds Teams: You prioritize talent development, succession planning, and cross-functional collaboration.
- Builds Trust & Communicates Openly: You lead with transparency, humility, and clarity.
- Thinks Big & Innovates: You challenge the status quo, bring fresh ideas, and embrace emerging technologies.
- Is Apolitical: You stay focused on mission-aligned outcomes, not distractions or unrelated causes.
Unlock Your Full Potential at Nerdy:
At Nerdy, we're not just transforming education—we're transforming your life. Our benefits package is built with a forward-thinking, "focus on you" mindset, so you can be your healthiest, happiest, and yes, most super-human self. Here's a snapshot of what we offer:
- Total Compensation: Enjoy a competitive salary paired with equity (RSUs) so you can be an owner in our success.
- Comprehensive Healthcare: Choose from top-tier medical, dental, vision, and life insurance plans designed to keep you and your family covered.
- Retirement Made Simple: Benefit from our 401(k) plan with an immediate company match—no vesting delays!
- Family First: Generous maternity, paternity, and adoption leave ensure you have the support you need at life's big moments.
- Flexible Time Off: Our flexible PTO lets you recharge on your own terms and when you need it the most.
- Continuous Learning: Get a free, all-inclusive learning membership for you and your household—including 1-on-1 tutoring hours, unlimited on-demand classes, and access to our full suite of learning products and services.
- Supercharge with AI: Gain exclusive access to cutting-edge AI tools that boost your productivity, making you feel almost super-human (cape not included).
