Demo

Sr. Analyst - Customer Insights & Analytics

Varsity Brands
Memphis, TN Full Time
POSTED ON 1/2/2026
AVAILABLE BEFORE 2/2/2026
VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

Work Location: Varsity Spirit HQ - Memphis TN

Work Status: Onsite - Full Time

Applicants must be authorized to work in the U.S. without sponsorship

How You Will Make An Impact

The Sr. Business Analyst will be a key member of the Varsity Spirit’s Analytics & Insights team, formed to build strategic solutions and organizational capabilities through reporting, analytics, and customer insights. Will work closely with business partners to identify needs and develop plans that determine a direction to actualize goals. Relying on data, this role will provide relevant insights that will help the business make better decisions, address key challenges & concerns, and uncover new opportunities for growth.

What You Will Do

Job Responsibilities

  • Identify critical business needs and create relevant data-driven solutions and models, driving the project from design to execution
  • Provide strong financial and strategic decision support to partners and stakeholders, in areas such as pricing, sales forecasting, goal setting, and territory planning
  • Maintain ownership of key operational reports for stakeholders across the organization
  • Develop tools and partner with sales leaders on annual rep territory planning
  • Work collaboratively with BI analysts to advance company’s PBI reporting platform
  • Collaborate across departments to support other critical organizational projects

Qualifications

Knowledge, Skills, Abilities

  • Advanced with Excel a must!
  • Proficient with Word, PowerPoint, and Power BI / Tableau
  • Advanced problem solving and analytical skills
  • Demonstrated knowledge of data analysis and visualization tools
  • Excellent verbal and written communication and collaboration skills
  • Significant attention to detail and strict appreciation for deadlines
  • Excellent time management and demonstrated ability to multitask and prioritize
  • Experience performing various forms of online research

Education, Certification And Experience

  • 3-5 Years of advanced analytical experience required; preferably in areas such as finance, consulting, analytics
  • Bachelor’s Degree in business, economics, marketing, computer science, or related field required

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000 employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

Our Benefits

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

Salary.com Estimation for Sr. Analyst - Customer Insights & Analytics in Memphis, TN
$101,056 to $126,934
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