Sales & Experience Advisor - Northeast Region

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000 employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

LOCATION TYPE: This job operates in a hybrid capacity between a home office, events, and staff meetings/trainings.

LOCATION DETAILS: Northeast Region (Elkridge, Maryland — 6679 Santa Barbara Rd). Hybrid: In Office Tuesday; Work From Home Monday, Wednesday, Thursday, and Friday.

COMPENSATION: The standard pay range for this role is between $46,500 - $56,500 plus possible performance incentives.

WORK HOURS: 8:00 AM – 5:00 PM Monday through Friday. This role requires working 18 events during the season (approximately 2–3 weekends per month) from November through May. Evenings and weekends may be required during event season.

TRAVEL REQUIREMENT: Event travel and attendance at staff meetings and training sessions are required. Event travel will include overnight stays. As part of the event operations team during the season (November through May), this role is expected to be available to work 2–3 weekends per month.

How You Will Make An Impact

A Varsity Spirit Sales and Experience Advisor is an important member of our Competition Experience Team, ultimately responsible for the growth of events within the territory and that overall event execution and performance meets customers’ expectations. This person should be goal-oriented, organized, personable, and customer-centric. The Sales and Experience Advisors report directly to the Director, Competition Experience with responsibilities to the Director of Sales, Events.

What You Will Do

• Serve as the initial point of contact for all event-related customer needs
• Stay constantly connected to customers to build trust and gather insight for the future
• Face to face in their gyms when possible
• By phone, text, email, private social media groups
• Respond to BAND posts/comments for assigned responsible events.
• At Varsity All Star events, meetings and conferences
• Serve as the event expert for the territory, build deep knowledge of:
• Event loyalty program: Varsity Family Plan
• Event dates, locations, prices
• Awards & gifts
• Bids
• Maintain and grow regional event participation
• Monitor regional event participation
• Prepare reports and provide periodic updates and event projections
• Promote participation in end of season events: The Celebration, The Youth Summit, The Summit, The Regional Summit, D2 Summit, The U.S. Finals & The Quest
• Review Post Event Surveys to follow up with any customer concerns
• Utilize customer feedback to help direct any changes in product mix and/or experience
• Assist with our Registration Specialist and Marketing Specialist with any event related communications and marketing needs
• Assist with the marketing calendar for events and strategic promotions to support growth within the region
• Work closely with Regional Director of Operational Excellence, Regional Director of Competition Experience and the Director of Sales, Events.
• Responsible for the Events Listing and event information found on the website for assigned events within the territory
• Collaborate closely with regional leadership to develop the regional event schedule
• Collaborate and promote the participation in V Connects and Varsity University
• Monitor & report event competitors within the region
• Maintain a comprehensive knowledge of their product/event offerings
• Serves in a high-level management and/or support role at events
• Frequently hosting monthly regional touch points with customer on their event experience regionally and nationally.
• Participate on various committees and/or boards essential to our business both indirectly and directly
  
  

Qualifications

Knowledge/Skills/Abilities:

• Knowledge of the Events, Cheer and/or Dance industry.
• SalesForce experience a plus..
  
  

Education/Experience

• Bachelor’s Degree or work experience equivalent.
• At least 2 years of experience in Sales or in events/cheer/dance.
  
  

Physical Requirements

• While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary.
• Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
• During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.
• The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  
  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000 employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

Our Benefits

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!
  
  

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.