Marketing Support Manager

The Opportunity

The Marketing Support Manager is a pivotal role within a dynamic, multi-brand home service franchising organization backed by private equity. This position connects high-level brand marketing strategy with local market execution, driving measurable growth across hundreds of franchise locations. Serving as the bridge between Performance Marketing, Creative, and Franchise Business Coaches, the Marketing Support Manager ensures every franchisee has the tools, insights, and direction needed to succeed. The ideal candidate brings a strong blend of analytical thinking, campaign execution expertise, and relationship management — empowering local owners to achieve revenue and lead generation goals. This is an opportunity to make a tangible impact on brand performance, franchisee confidence, and overall marketing efficiency in a fast-moving, results-driven environment.

Key Responsibilities:

Franchisee Support & Performance

• Track and analyze franchisee marketing performance across paid, organic, and local tactics.
• Identify underperforming markets and partner with Franchise Business Coaches to develop action plans for improvement.
• Maintain visibility into key marketing KPIs and funnel metrics to ensure alignment with brand and revenue goals.
• Share performance insights and recommendations with internal stakeholders to inform broader marketing strategy.
• Provide resources, guidance, and best practices that empower franchisees to execute confidently and consistently.

Campaign & Content Planning

• Build and maintain brand-level marketing calendars that align with revenue goals, seasonality, and operational timing.
• Collaborate with Creative and Performance Marketing teams to develop campaign toolkits, promotional materials, and localized content.- Coordinate the rollout and execution of national and local campaigns to ensure alignment across teams and brands.
• Ensure campaign messaging and creative assets are optimized for both brand consistency and digital performance.

Cross-Functional Collaboration

• Serve as the key connection between Performance Marketing (paid/organic strategy) and Franchise Business Coaches (execution accountability).
• Partner with the Creative team to ensure local materials reflect current campaigns and offers.
• Work with the Digital Optimization team to align lifecycle marketing (email, SMS, CRM workflows) with active promotions.
• Gather insights and feedback from the field to inform future campaigns and marketing strategy.

Education & Enablement

• Alongside the Creative team, create and maintain marketing playbooks, toolkits, and educational materials for franchisees.
• Support internal and external communication of new campaigns, tools, and marketing initiatives.
• Ensure franchisees have access to and understanding of core marketing platforms, processes, and resources.
• Reinforce marketing best practices and the importance of consistency in brand execution.

Reporting & Accountability

• Monitor local and brand-level performance against marketing and revenue goals.
• Develop recurring performance summaries for leadership, identifying trends, wins, and areas of opportunity.
• Track participation and engagement in local marketing initiatives across franchisees.
• Provide data-driven recommendations to improve campaign performance and local adoption.

• 4–6 years of experience in marketing, account management, or franchise/field marketing.
• Strong understanding of digital marketing channels, KPIs, and campaign execution.
• Exceptional organizational and communication skills — able to translate data into actionable insights.
• Analytical mindset with comfort in reviewing reports, spotting trends, and driving informed recommendations.
• Team-oriented and resourceful; thrives in a mission driven, fast-moving environment.
• Experience in franchise systems, performance marketing, or agency account coordination a strong plus.

• Experience in franchise or field marketing within a multi-location business.
• Strong understanding of digital marketing channels and campaign execution.
• Skilled in analyzing performance data and turning insights into action.
• Proven ability to manage cross-functional projects and meet deadlines.
• Comfortable using marketing analytics and CRM platforms.
• Excellent communication, organization, and collaboration skills.
• Experience in a performance marketing or agency environment is a plus.