What are the responsibilities and job description for the Marketing Manager position at Vanderbloemen?
Meet Hangar 24
At Hangar 24, we craft more than beer, we craft community
.Born in a hangar by an airfield, we’re an established craft brewery and restaurant group built on adventure, hard work, and values that don’t go out of style. Our four locations serve bold food and masterfully brewed beer to the backbone of this country, firefighters, mechanics, veterans, teachers, moms, and trail-seekers
.
Everything we do flows from our Three Core Belief
- s:Time-Honored American Values – We believe in faith, freedom, family, and personal responsibility. These principles shape the way we lead, serve, and creat
- e.Masterful Craftsmanship – We sweat the details, pursue excellence, and take pride in building products and experiences that las
- t.Transformational Community – We’re not here just to transact—we’re here to connect. We create places where people feel seen, known, and part of something greater than themselve
s.
We’re not looking for trendy marketing. We’re looking for someone who can tell the truth about who we are, and help more people find their way to our tables and tap handl
es.
About the Marketing Man
agerWe’re hiring a hands-on, high-output Marketing Manager to lead and execute campaigns for both sides of our busin
- ess:The Restaurants & Taprooms: Riverside, Redlands, Orange County, and Lake Ha
- vasuThe Hangar 24 Beer Brand: Sold through distributors to retail accounts across CA, AZ, and be
yond
This is not a corporate desk job. This is a boots-on-the-ground, sleeves-rolled-up opportunity for someone who loves beer, food, people, and storytelling, and who knows how to use smart campaigns and real tools to drive loyalty, traffic, and s
ales.
The Marketing Manager’s responsibilities in
clude:Restaurant & Taproom Mar
- ketingPlan and execute local campaigns to drive foot traffic, promote events, and increase loyalty program s
- ignupsRun loyalty, email, and SMS marketing using guest communication tools and point of sale s
- ystemsPartner with GMs to execute beer dinners, car shows, fly-ins, trivia nights, live music, an
- d LTOsManage local social media for each location using major digital pla
- tformsWrite signage, menus, chalkboards, and in-store messaging that’s clear, bold, and on
- -brandPull guest feedback from review and survey platforms to improve operations and cam
- paignsOwn and evolve the entertainment calendar with weekly meetings, pre-promotion, and post-event an
alysis
Beer Brand Marketing (Distribution &
- Retail)Create sales tools for distributors and retailers (sell sheets, decks, seasonal one-pagers
- , etc.)Coordinate launches for core beers and seasonals across email, social, and distributor c
- hannelsWrite packaging copy that reflects our values and inspires shelf
- appealManage brand voice across digital, print, POS, and retailer commun
- icationSupport off-site events and activations (festivals, tastings, retailer
- events)Oversee production of point-of-sale materials for grocery, on-premise, and independent a
ccounts
Tools & Systems Yo
- u’ll UsePoint of sale and loyalty
- systemsEmail and SMS p
- latformsSocial media manageme
- nt toolsOnline review and feedback p
- latformsInternal docs, slides, and file
- sharingGraphic design and content creation p
- latformsBasic project manageme
nt tools
What
you bringThe following describes many of the characteristics of the ideal candidate for the Marketin
g Manager:
Education and
- ExperienceEducation: Bachelor’s degree in Marketing, Business, or a rel
- ated field.Experience: 5 years of marketing experience in restaurants, consumer packaged goods (CPG), or h
ospitality.
Req
- uired SkillsProven experience in marketing and campaign
- management.Strong writing and communica
- tion skills.Ability to plan, launch, test, and optimiz
- e campaigns.Comfortable working with restaurant managers, sales representatives, an
- d designers.Familiarity with various marketing tools an
- d platforms.Knowledge of the craft beer industry and rele
vant trends.
Pref
- erred Skills:Experience with survey or reputation mana
- gement tools.Experience launching food or bever
- age products.Experience hosting on
- -site events.Experience managing photo/video co
- ntent shoots.Familiarity with chain retail, convenience, or grocery be
Salary : $70,000 - $120,000