What are the responsibilities and job description for the Director of CPG Media Partnerships position at Valpak?
The Opportunity
If you've built your career selling Consumer Packaged Goods (CPG) media, you understand the challenge of breaking through crowded channels and influencing purchase decisions at scale. ValpakClipp offers the opportunity to take that expertise into the home, the environment where shopping decisions are discussed, planned, and made.
Our envelopes and magazines deliver high-attention, brand-safe environments with long dwell time and predictable reach. Unlike fleeting digital impressions or noisy retail environments, ValpakClipp provides CPG brands with a trusted, in-home platform to drive awareness, trial, and repeat purchase.
The Role
The Director of CPG Media Partnerships will lead the growth of Valpak | Clipp's CPG advertising business. This role is ideal for a senior seller experienced in CPG, shopper marketing, or retail media who wants to represent a differentiated platform that complements omnichannel strategies and drives measurable consumer action.
Key Responsibilities
If you've built your career selling Consumer Packaged Goods (CPG) media, you understand the challenge of breaking through crowded channels and influencing purchase decisions at scale. ValpakClipp offers the opportunity to take that expertise into the home, the environment where shopping decisions are discussed, planned, and made.
Our envelopes and magazines deliver high-attention, brand-safe environments with long dwell time and predictable reach. Unlike fleeting digital impressions or noisy retail environments, ValpakClipp provides CPG brands with a trusted, in-home platform to drive awareness, trial, and repeat purchase.
The Role
The Director of CPG Media Partnerships will lead the growth of Valpak | Clipp's CPG advertising business. This role is ideal for a senior seller experienced in CPG, shopper marketing, or retail media who wants to represent a differentiated platform that complements omnichannel strategies and drives measurable consumer action.
Key Responsibilities
- Develop and expand relationships with CPG brands, agencies, and shopper marketing teams
- Position Valpak and Clipp as a strategic complement to retail media and digital channels
- Educate clients on the value of in-home media for consideration, trial, and brand loyalty
- Create insight-led proposals aligned to brand and retail objectives
- Drive revenue through consultative, value-based selling
- Partner internally to align targeting, creative, and execution
- Experience selling CPG, retail media, shopper marketing, or omnichannel advertising solutions
- Strong understanding of consumer purchase behavior and brand decision-making
- Proven success managing complex brand and agency relationships
- Ready to represent a national, in-home platform with high attention and long engagement