What are the responsibilities and job description for the Email Marketing Specialist position at Valnet?
Email Marketing Specialist
Location: Onsite - Montreal | Remote US
About Us:
Military.com exists to serve the U.S. military community by delivering news, resources, tools, and expert insights that help service members, veterans, and their families navigate military service, transition, and civilian life with confidence.
Summary:
We’re looking for an Email Marketing Specialist to own, execute, and optimize our email marketing programs from end to end, with a strong focus on driving revenue through lead generation, retargeting, and lifecycle campaigns. You’ll be responsible for creating high-performing email initiatives that convert audiences and support broader marketing and business goals.
This role blends strategy, creativity, and data, making it ideal for someone who enjoys both compelling copy and a hands-on, performance-driven approach to growth and monetization.
Key Responsibilities
- Plan, build, and deploy email campaigns including newsletters, promotions, lifecycle, and automated flows
- Write, edit, and optimize email copy with a strong focus on engagement and conversion
- Design or collaborate on email layouts that are mobile-first and on-brand
- Segment audiences and personalize campaigns based on behavior, preferences, and performance data
- Manage email calendars and ensure timely, error-free sends
- Conduct A/B tests on subject lines, copy, design, and send times
- Monitor key performance metrics (open rate, CTR, conversions, deliverability, churn)
- Optimize campaigns based on insights and best practices
- Maintain list hygiene and ensure compliance with CAN-SPAM, GDPR, and other regulations
- Collaborate with content, growth, and design teams to align messaging across channels
Qualifications
- 4 years of experience in email marketing or lifecycle marketing
- Hands-on experience with email platforms (e.g., HubSpot, Mailchimp, Klaviyo, Braze, Salesforce, etc.)
- Strong copywriting and editing skills
- Solid understanding of email marketing best practices and deliverability
- Experience with segmentation, automation, and A/B testing
- Data-driven mindset with the ability to interpret performance metrics
- Excellent attention to detail and project management skills
Benefits:
- Full health insurance plan (including medical, dental, and vision).
- Daily on-site snacks & coffee.
- Fitness subscription reimbursement program.
- Competitive compensation plan and bonus structure.
Built on Trust
At Iron Corp, we operate with unwavering trust, uphold the highest standards of integrity, and deliver consistent performance. Our mission is to serve our audiences with transparency and measurable value, building long-term relationships grounded in results.