What are the responsibilities and job description for the Community Liaison - Hospice position at Valley Regional?
Compensation consists of 2 components: Base Salary and Performance Bonuses. A generous outreach budget is provided as well.
We are a locally owned and operated home health agency is looking to add Marketers to its current long-term and experienced Marketing team. Operating in the Valley since 2013, Valley Regional Care has been a leading provider with 500 patient census. With a leading management team fully focused on employee growth, company benefits and great professional culture, we are excited to add Full-Time Community Liaison to continue our goals to serve our community.
Benefits:
- 9 Medical plans to choose from
- Dental coverage
- Paid Birthday Leave
- Vision coverage
- Critical Illness coverage
- Short-term Disability coverage
- Accident insurance
- Life Insurance
- Competitive 401K plan w/ Safe Harbor Matching
Job Description Summary
Responsible for managing own marketing/sales, establishing and maintaining positive relationships with customers and referral sources, responding to client requests and concerns.
Essential Job Functions/Responsibilities
- Follows all daily marketing operations including following direct oversight of the establishment and implementation of marketing/sales initiatives.
- Assures, understands and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
- Assists in monitoring allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Builds and monitors community, customer, payer and patient perceptions of Valley Regional Hospice Inc as a high-quality provider of services.
- Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of Valley Regional Hospice Inc markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Valley Regional Hospice Inc.
- Monitors and reports cost-effectiveness of marketing efforts.
- On occasion, one may be required to bend, stoop, reach and move.
Position Qualifications
- At least three years experience in healthcare marketing management, preferably in home care operations. At least one year experience in sales is preferred.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Ability to market aggressively and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates excellent communications, negotiation, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description.