Demo

General Sales Manager

Valley Nissan
Longmont, CO Full Time
POSTED ON 8/20/2026
AVAILABLE BEFORE 9/18/2026
About this job: Are you an energetic, experienced sales professional in the Automotive industry? The General Sales Manager will oversee all sales operations and be responsible for ultimately driving results and developing their people's skill sets further. An ideal candidate will be in a current position of Sales management in a retail/public facing format; preferably automotive, but not that is not required with an appropriate track record of sales & management success in other industries.

Responsibilities

  • Coach sales team on proper closing techniques through training and active participation, and lead profitability of your teams.
  • Lead all showroom activities and maintain an experienced level of product knowledge.
  • Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
  • Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
  • Conduct daily and weekly sales training meetings for Sales and Product Specialists.
  • Mentor new and experienced sales reps on standard methodologies for improving performance.
  • Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system.
  • Establish delivery procedures and monitor performance and execution.
  • Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment.
  • Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis.


Qualifications

  • Minimum two years of GSM experience with responsibility for the entire variable operation of a successful dealership
  • Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits
  • Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media
  • Extensive background in leading a BDC department
  • Some experience in Used Vehicle purchasing, merchandising and marketing
  • Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training


Our Goal at Weibel Auto Group is to create an exceptional environment for our customers and employees for the continual well-being and growth of everyone involved. We are all working together to build a stronger and better dealership and community in which to work and live. By working together in a spirit of cooperation and teamwork, our dealership will be unsurpassed for its quality, integrity, and service.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Salary.com Estimation for General Sales Manager in Longmont, CO
$111,604 to $154,679
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a General Sales Manager?

Sign up to receive alerts about other jobs on the General Sales Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$96,354 - $147,227
Income Estimation: 
$122,633 - $166,569
Income Estimation: 
$116,413 - $176,962
Income Estimation: 
$145,632 - $210,169
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Valley Nissan

  • Valley Nissan Longmont, CO
  • Job Title: Interior & Exterior Painter (Rentals, Industrial, Homes etc) Location: Northern, CO Pay Rate: Depends on experience Job Type: Full-Time, Monday ... more
  • 5 Days Ago

  • Valley Nissan Loveland, CO
  • Job Title: Full-Time Groundskeeper / Landscaper Location: Northern, CO Pay Rate: Depends on experience Job Type: Full-Time, Monday - Friday About the Role:... more
  • 12 Days Ago


Not the job you're looking for? Here are some other General Sales Manager jobs in the Longmont, CO area that may be a better fit.

  • Dollar General MEEKER, CO
  • Work Where You Matter At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a n... more
  • Just Posted

  • General Atomics Boulder, CO
  • Job Summary General Atomics Electromagnetic Systems (GA-EMS) designs and manufactures first-of-a-kind electromagnetic and electric power generation systems... more
  • 2 Days Ago

AI Assistant is available now!

Feel free to start your new journey!