What are the responsibilities and job description for the Creative Manager position at Valley Forge Tourism & Convention Board?
Summary
With guidance and collaboration, the Creative Manager owns all visual content and creative materials produced and published by the organization to support VFTCB goals, and maintain a consistent brand voice. They lead and inspire the internal creative team to develop engaging marketing that tells a story about Valley Forge & Montgomery County, PA. They are a team player who collaborates closely with all departments (Marketing & Communications, Sales/Membership/Events, and Executive), as well as external members, and key stakeholders. With expertise in graphic design, photography, video, and animation, they combine creative vision and strategic thinking to produce compelling content that elevates the VFTCB brand and protects its visual identity across all communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES include but are not limited to the following:
• Work closely with both Senior Director of Marketing & Media Relations & VP of Marketing & Communications (marcomm) to strategize vision, bring creative concepts to life, develop compelling visual storytelling, and ensure excellence across all communications
• Contribute to brainstorming sessions, and create and develop new creative ideas that support the VFTCB’s mission
• Design creative materials for marketing and advertising including: publications, website, social media, digital, email, video, billboards, events, apparel, and presentations
• Update seasonal brand portfolio collateral to connect with evolving leisure consumers and sales clients
• Work with Senior Director of Marketing & Media Relations on managing and communicating feedback to third party partners and vendors
• Solicit bids from printers, design agencies, and photo/video companies. Negotiate costs, coordinate, supervise production projects and schedules, and manage budget
• Audit all internal and outsourced creative work
• Collaborate with Senior leadership, Marcomm, & Executive Director of Events, Membership & Services to create look and feel at VFTCB events for memorable experiences: Revolutionary 5-Mile Run, Travel Rally & Golf Classic, Annual Lunch, and Member & Hotel/Sales Events
• Review and proof both internal and external visual design pieces
• Manage ASANA (project management software) & Digital Asset Management system (internal photo library management software)
• Photography: take photos, coordinate photoshoots with photographers & models
• Video: film and edit projects as needed
• A/V: manage audio/visual technology at all VFTCB events
• Design marketing creative for the board of directors, key stakeholders, members, and other parties as needed
• Use AI, data, research and trends to align final creative products to customer demographics
CANDIDATE REQUIREMENTS/QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Energy and enthusiasm for design and creative
• Computer capability, with knowledge of printing processes, graphic design and layout, photography & videography required
• Adobe Creative Suite - Photoshop, Indesign, Illustrator, Acrobat, Premiere, After Effects, Powerpoint/Keynote
• Strong creative verbal and written communication skills
• Proficient with Microsoft Office products & AI tools
• Understanding of social media creativity
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Excellent leadership skills
• A strong understanding of brand development and multichannel marketing concepts
• Comfort interacting with clients and internal staff alike
• Ability to attend evening and weekend work-related events
• Ability to work on-site in King of Prussia, PA and maintain a consistent full-time schedule.
• Drivers license required
EDUCATION/EXPERIENCE
Bachelor’s degree in marketing, communications, graphics design or related field and three years or more work experience in related field.
SUPERVISORY RESPONSIBILITIES:
Supervisory responsibility for creative staff members
LANGUAGE SKILLS:
Ability to read and communicate about industry trends. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
MATHEMATICAL SKILLS
Ability to calculate figures and amounts such as budgets, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
WORK ENVIRONMENT/ PHYSICAL DEMANDS
Must be able to meet the typical physical and emotional demands of a standard office environment. This may include occasional lifting of boxes weighing up to 40 lb. The position does require some weekday and weekend travel.
ADDITIONAL INFORMATION
The Valley Forge Tourism & Convention Board offers a competitive salary. Benefits package includes: medical, dental, STD/LTD, Life Insurance, 401(k), paid holidays and paid time off.
WHO WE ARE
The Valley Forge Tourism & Convention Board is a private, non-profit organization that serves as the official Destination Marketing Organization for Valley Forge & Montgomery County, PA. The VFTCB promotes Montco as a leisure, sports, and meetings destination by highlighting hotels, history, family-friendly attractions, world-class shopping, arts venues, facilities, and golf.