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Retail Business Development Officer

Valley Bank
Petersburg, FL Full Time
POSTED ON 12/8/2025 CLOSED ON 1/7/2026

What are the responsibilities and job description for the Retail Business Development Officer position at Valley Bank?

At Valley Bank, we believe in people’s growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we’ve been the Bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth—with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That’s why when you work for us, we make it our goal to help you focus on what drives you—working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients—that includes all our associates as well.

As a Banking Service Professional, the Personal Banker will provide effective support of sales and service activities within the banking office, developing new business by educating existing and potential clients and exemplifying Valley's quality service standards. Provides a variety of banking solutions by analyzing needs, recommending solutions and selling bank products and services to existing and potential clients. Perform a variety of routine banking transactions (teller and platform), while supporting the Market Manager in achieving quality service and complying with operational procedures.

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Responsibilities Include But Are Not Limited To

  • Delivers and Sells a full range of branch banking services to individuals, businesses and municipalities.
  • Independently develops and implements strategic business plans with Head of Retail Sales' approval which are consistent with Valley's corporate direction and result in achieving key performance indicators (i.e.: targeted loans, deposits and fees).
  • Develops and implements a Business Development Call Program to encompass new clients from prospect lists, other resources and referrals. Seeks opportunities for referrals to new clients through existing business clients of branches within their area.
  • Builds and develops COIs (Centers of Influence) to increase sales, provide ongoing referrals and leads for all bank products and services.
  • Develops partnerships to enhance and expand the client's relationship with the bank, including loan officers, internal and external product specialists. Utilizes business partners to capture a larger wallet share and enhance the customer's experience with Valley through meetings with clients.
  • Builds, expands and maintains customer relationships to grow the deposit base of the branches within the territory, increases product utilization and revenue.
  • Possesses the knowledge of the entire bank's consumer and commercial deposits product line to sell wealth management and Insurance products, cash management, consumer and commercial loans as well as external partner products and services. Remains current in all areas and attends all required sales training.
  • Knows the competition's product line to bring ideas forward and develop plans to gain clients from them.
  • Learns and supports Retail Banking promotions and initiatives. Serves as an expert on these initiatives; assists other team members with knowledge sharing.
  • Participates in and supports CRA initiatives activities and programs.
  • Participates in industry trade groups, business associations and charitable organizations to enhance the Bank's brand.
  • Submits accurate and timely sales reports as needed including client development history in Sales Force.
  • Manages expenses within established budget guidelines.
  • Adheres to Bank policies, all legal and regulatory requirements, Code of Conduct and Service Quality Standards.
  • Partners with other LOBs such as Commercial, Mortgage, etc.

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Required Skills

  • Selling skills and the ability to prioritize, organize, and delegate assignments.
  • Ability to effectively present information in one-on-one and small group situations. Must have strong verbal, written and interpersonal communication skills.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
  • Basic technology skills including Microsoft Word, Excel. Ability to use/demonstrate smartphone/smart device to access Bank products and services for customers.

Required Experience

  • High School Diploma or GED.
  • Minimum of 5 years sales/business development experience within a financial institution.

Preferred Experience

  • Bachelor's Degree from a four-year college or university.
  • Sales/business development experience with a bank, credit union, or other financial institution.
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Salary.com Estimation for Retail Business Development Officer in Petersburg, FL
$85,731 to $114,272
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