What are the responsibilities and job description for the Marketing Strategist, Commercial position at Valley Bank?
At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.
At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.
A dynamic and results-driven commercial marketing strategist will lead and execute marketing strategies for our commercial business. This role is responsible for driving brand awareness and supporting sales efforts through innovative marketing campaigns tailored to this market. This individual will need to collaborate cross-functionally with other departments within the organization as well as external partners to ensure the achievement of revenue and growth objectives.
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Responsibilities Include But Are Not Limited To
Required Skills
At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.
A dynamic and results-driven commercial marketing strategist will lead and execute marketing strategies for our commercial business. This role is responsible for driving brand awareness and supporting sales efforts through innovative marketing campaigns tailored to this market. This individual will need to collaborate cross-functionally with other departments within the organization as well as external partners to ensure the achievement of revenue and growth objectives.
,
Responsibilities Include But Are Not Limited To
- Develop and implement comprehensive marketing strategies that align with business objectives and sales targets.
- Plan and execute multi-channel marketing initiatives, including digital marketing, print media, website content development, social media presence, email marketing campaigns, CRM tools, and more.
- Ensure consistent brand messaging across all platforms and marketing materials.
- Collaborate with design teams to produce high-quality marketing collateral.
- Monitor and analyze campaign performance and adjust strategies as necessary.
- Coordinate with Internal and external teams around initiation and development of strategic marketing campaigns.
- Manage the overall focused portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources.
- Bring innovative thinking and marketing practices to all marketing activities.
Required Skills
- Proven track record of delivering results in a dynamic, high-growth environment.
- Strong knowledge of Commercial businesses.
- Drives toward goals, takes initiative.
- Strong project management skills, highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts.
- Ability to work cross functionally with different teams and company stakeholders.
- Strong communication and collaboration skills.
- Self-motivated and results-oriented.
- Strategic thinker with an ability to learn, contribute, and takes full ownership over Seller Support.
- Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness.
- Bachelor's degree in Marketing or Business-related discipline and a minimum of 5 years experience in the marketing field developing marketing plans/campaigns and designing interactive applications and networking platforms.
- MBA degree. Experience in marketing within the finance sector and B2B space.