What are the responsibilities and job description for the Marketing Manager position at Vallen?
Company Description Vallen is a leading provider of integrated services and a trusted partner for large production companies seeking transparent savings and optimization in the indirect supply chain. The organization focuses on delivering measurable value through streamlined procurement, inventory management, and supply chain solutions. As the largest provider in its segment, Vallen works closely with customers to improve operational efficiency and reduce total cost of ownership. Team members join a results-oriented environment that emphasizes collaboration, innovation, and long-term customer relationships. Working at Vallen offers the opportunity to contribute to impactful solutions across diverse industrial sectors.
Role Description The Marketing Manager is a full-time, hybrid role based in Belmont, NC, with flexibility for some work from home. This role is responsible for developing and executing marketing strategies that support Vallen’s brand, drive demand, and strengthen relationships with large production customers. Day-to-day activities include planning campaigns, managing digital and traditional marketing initiatives, overseeing content creation, and partnering with sales and operations teams to align messaging with business goals. The Marketing Manager will analyze market trends and campaign performance, manage budgets and timelines, and coordinate with external agencies or vendors as needed. This position also involves maintaining brand standards, preparing marketing collateral and presentations, and reporting on key metrics to leadership.
Qualifications
- Demonstrated experience in marketing strategy, campaign planning, and brand management.
- Strong skills in digital marketing channels such as email, web, social media, and marketing automation tools.
- Ability to develop and manage marketing content, including collateral, presentations, and sales support materials.
- Proficiency in data analysis and reporting to evaluate campaign performance and inform decisions.
- Excellent written and verbal communication skills, with strong attention to detail.
- Experience collaborating with cross-functional teams, including sales, operations, and external partners.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
- Prior experience in B2B, industrial, or supply chain-related environments is preferred.
- Ability to work effectively in a hybrid arrangement from Belmont, NC, managing priorities independently.