Marketing Specialist

About the Role 

Validity is hiring a Marketing Specialist to own the execution of our webinar and in-person event programs, while also supporting broader campaign execution across email, paid, and content channels. This role sits on our Growth & Lifecycle Marketing team, reporting to the Demand Generation Manager. Working closely with the Demand Generation Manager on strategy, you’ll help keep every touchpoint - from webinar registration email to lead nurtures – aligned to the team’s campaign themes and goals.   

This is a hands-on, execution-focused role for someone with 2-3 years of experience in a similar role at a B2B, SaaS organization who thrives owning both event execution and multi-channel campaign support. 

Team Dynamic 

• Growth-Minded and Team-Oriented - Consistently pushes to develop their own skills while contributing to the team's collective success.  
• Intellectual Curiosity - A strong desire to learn and understand and ask thoughtful questions.  
• Critical strategic thinking - The ability to find and synthesize information, apply logic to problems, and quickly analyze information to provide a recommendation. 
• Coachability - You are humble, acknowledge strengths and weaknesses, and take feedback well.  
• Self-starter - You can work independently and with a team as necessary to execute against deadlines.  
• You have a passion for creating events and experiences that drive real pipeline.  
• Curious about and comfortable adopting AI tools to work smarter and move faster. 

Position Duties and Responsibilities 

Campaign Support 

• Assist the Demand Generation Manager in executing integrated campaigns across email, paid, and web - coordinating with the teams building emails and landing pages, QA'ing links and tracking, and aligning launch timing across channels. 
• Help maintain the campaign calendar, ensuring event promotion and always-on campaign sends don't collide or cannibalize send volume. 
• Support campaign asset coordination with Content and Brand (briefs, copy edits, asset requests) to keep event and campaign creative consistent with theme. 
• Occasionally support content, testing, or lead-routing tweaks in Qualified, our website chatbot platform, as needed. 
• Partner with Marketing Ops on campaign logistics, using Salesforce knowledge to support report & campaign builds, lead follow-up, and tracking. 

Webinars 

• Partner with the Growth & Lifecycle team to shape webinar strategy and topics, keeping messaging aligned with broader campaign themes.  
• Lead pre-event promotion across email, paid, and social channels.  
• Manage event set-up and execution using platforms such as Zoom and Wistia.  
• Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences for the Sales team. 

In-Person Events/Trade Shows  

• Partner with the Demand Generation Manager on event strategy and selection, keeping messaging aligned with broader campaign themes.  
• Partner with the Demand Gen Manager to maintain and track the trade show budget.  
• Lead pre-event promotion across email, paid, and social channels. 
• Travel to in-person events as needed to support on-site execution. Manage event set-up and on-site execution.  
• Own post-event follow-up, including drafting and coordinating marketing emails and building Outreach sequences for the Sales team. 

Reporting and Performance Tracking  

• Assist in tracking and reporting on key performance metrics across webinars, trade shows, and broader campaigns - including registration, attendance, engagement, and pipeline generated vs. influenced.  
• Partner with the Demand Generation Manager to maintain dashboards and reports that show event ROI and inform future event strategy.  
• Provide regular performance updates and recommendations to the Demand Generation Manager, using data to identify what's working and where to adjust. 

Required Experience, Skills, and Education 

• Experience executing or supporting multi-channel marketing campaigns across email, paid, and web. 
• Experience running or supporting marketing events (webinars and/or in-person), from planning through follow-up.  
• Familiarity with webinar platforms such as Zoom and Wistia.  
• Strong writing skills, with the ability to review and draft marketing emails and sales outreach sequences.  
• Ability to manage multiple projects and deadlines across channels simultaneously. 
• Ability to travel as needed for in-person events.  
• Strong collaborator, comfortable working closely with Sales stakeholders. 
• Familiarity with Salesforce, Salesforce Account Engagement (formerly Pardot), or a similar marketing automation/CRM platform.  

Preferred Experience, Skills, and Education 

• Bachelor's degree or equivalent experience.  
• Prior trade show or in-person event experience.  
• Experience with chatbot or conversational marketing tools.  
• Experience working with a Sales team to build outreach cadences (e.g., in Outreach or a similar sales engagement platform). 
• Familiarity with Tableau (or similar reporting tools) 

Base salary range of $70,000 - $85,0000 plus benefits, bonus opportunities, and stock options. Final salary may vary depending on skills, location, and/or experience. 
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