Business Development & Marketing Manager

OVERVIEW

Valerian Partners is an award-winning executive consulting firm with a track record of delivering measurable outcomes for national and international food manufacturing, construction, and CPG companies - and we are growing. The person who fills this role will have a direct hand in what that growth looks like over the next two to three years.

This is not a brand awareness role that happens to touch business development. It is a lead generation role that uses content and brand as its primary engine.The person we are looking for knows how to turn a 30-minute conversation with a subject matter expert into genuine and honest content that moves a CEO from “I’ve seen this firm’s name” to “I want a conversation.” They understand that brand without pipeline is just noise, and they build both - intentionally, measurably, genuinely and consistently.

The right person for this role is naturally curious, genuinely enjoys people, and brings a warmth to every interaction that makes business owners and executives want to keep the conversation going - not because they are polished, but because they are real. They are driven by the thrill of opening doors, not by the comfort of checking boxes.

In your first 90 days, sucess looks like a consistent content cadence across our four practices (HR, Finance, Go To Market, and Food Manufacturing and Processing), a clean and current pipeline in our CRM, and at least two to three qualified conversations per month that trace back to your work.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Lead Generation & Pipeline Development

• Own the top of the pipeline. This role is accountable for generating qualified inbound interest across all four practices — HR/CHRO, CFO/Finance, Food Processing, and Go-to-Market — through consistent, targeted content and outreach activity.
• Build and maintain practice-specific target account lists. Research prospect fit, identify relevant business triggers (growth, leadership transition, compliance risk, capital events), and ensure our practices are in front of the right companies at the right time.
• Support referral partner outreach as a structured lead channel — build target lists, prepare briefing notes, and draft outreach materials that make it easy for partners to introduce Valerian Partners to their networks.
• Track lead generation activity and outcomes in our CRM — logging outreach, updating pipeline stages, and producing a weekly one-page summary that gives leadership a clear view of what is working and what is not.
• Facilitate the Monday pipeline standup (30-60 minutes) with a prepared agenda, surface stalled opportunities, and distribute a concise meeting summary to keep the team aligned and accountable.

Content Development & Brand Building

• Conduct weekly (or as-needed) 30-60 minute interviews with our practice leads and produce two to three LinkedIn posts per person, per week — drafted by end of day, written for business owners and senior executives, not industry peers. Every post should move a reader closer to a conversation.
• Manage the Valerian Partners LinkedIn company page on a three-times-per-week publishing schedule. Measure reach and engagement, adjust based on what drives inbound interest, and grow the follower base with intention.
• Maintain and refresh all team LinkedIn profiles — headlines, About sections, employer connections, and banners — so that every practitioner’s profile functions as a lead generation asset, not just a resume.
• Coordinate website and other social media content — client stories, insights posts, team bio updates — with a focus on content that builds credibility and drives inbound inquiries. Serve as the primary liaison to the web team.

Event, Association & Outreach Coordination

• With intention, identify high value/return events that our company should sponsor, attend, and/or advertise with that feed our pipeline.
• Manage logistics for events, speaking engagements, Lunch & Learn sessions with lead generation as the primary objective — targeting the right audience, promoting to prospect lists, and ensuring structured follow-up that converts attendees into pipeline.
• Coordinate association memberships and speaker proposal submissions, identifying opportunities where our practitioners can present to rooms full of ideal clients.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent professional experience considered.
• Five to seven years of direct experience in B2B marketing or business development within professional services, consulting, advisory, or fractional executive environments — with demonstrable results in lead generation, not just brand output.
• Demonstrated experience interviewing subject matter experts and producing buyer-facing content that drives engagement and inbound interest. Writing samples from professional services or B2B contexts are required at application.
• Proven track record managing social media and LinkedIn content strategy with measurable results — you understand reach, engagement, and how content converts to conversations.
• Experience managing or supporting a CRM pipeline — Airtable or comparable — at a level beyond data entry: tracking trends, surfacing insights, and reporting to leadership.
• Familiarity with content scheduling tools such as Buffer, Later, Metricool, Sprout Social, Loomly, and/oror LinkedIn’s native scheduler, and basic experience with website CMS editing.

QUALIFICATIONS

The ideal candidate will demonstrate the following:

• Lead generation mindset — you measure your work by pipeline activity and conversations generated, not by posts published or followers gained. Brand is the vehicle; leads are the destination.
• Deep buyer empathy — you write for a business owner at an inflection point, not for an HR practitioner comparing vendors. You understand that the difference between those two audiences is the difference between content that gets four likes and content that generates a DM asking for a call.
• Content extraction ability — you can walk out of a 30-minute conversation with a fractional CFO and produce three posts that stop a manufacturing CEO mid-scroll.
• Accountability orientation — you track what you own, report honestly on what is working, and bring solutions when something is not.
• Strong project and time management — self-directed, deadline-driven, and capable of managing multiple workstreams across four practices without losing quality.
• Comfort with ambiguity — this is a growing firm and priorities evolve. You build systems, not just deliverables.

WORK ENVIRONMENT

This is a part-time, contract-based (1099) role with an expected commitment of 15-20 hours per week. Compensation is $55–$75 per hour, commensurate with experience. There is potential to increase hours and/or convert to a full-time employee position.

• Location preference is Boise/Meridian, Idaho, for periodic in-person collaboration with firm leadership. Strong remote candidates will be considered.
• Work is primarily remote, with at least one recurring in-office weekly commitment: the Monday morning pipeline standup. Role can work in-office (Meridian office) more often if they desire.
• A reliable internet connection, a computer capable of video conferencing, and access to standard productivity tools are required.
• The role operates within a small, fast-moving team. You will interact directly with firm owners, and practice partners on a regular basis.
• This role begins at the 15-20 hour per week by design - we want the right person building the right foundation. As results grow, so does the opportunity!

COMMITMENT TO ETHICS & EQUAL OPPORTUNITY EMPLOYMENT

Valerian Partners, LLC is committed to conducting business with integrity, transparency, and respect for our clients, our partners, and our team. We expect every member of our team to uphold these values in all professional interactions.

Valerian Partners, LLC is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. We are committed to building a team that reflects a diversity of backgrounds, perspectives, and experiences.

DISCLAIMER

This job description is intended to provide a general overview of the role and is not an exhaustive list of all duties, responsibilities, or qualifications. Valerian Partners, LLC reserves the right to modify, add, or remove duties as business needs evolve. This posting does not constitute a contract of employment, express or implied.