Regional Sales Manager

JOB TITLE: Regional Sales Manager

EMPLOYER: VAG USA, LLC | GA Industries brand

DEPARTMENT: Sales

REPORTS TO: National Sales Manager

ABOUT US:  GA Industries, founded in Pittsburgh, Pennsylvania in 1895, is a leader in the manufacture of valves for industrial and municipal water and wastewater industries in North America.  GA Industries is owned and operated by VAG USA, LLC in Mars, Pennsylvania, USA. VAG USA, LLC is a member of Georg Fischer headquartered in Schaffhausen, Switzerland.

VAG USA, aka GA Industries, plays a leading role wherever water is purified, conveyed, stored, and distributed. With a robust and growing valve-focused product line, our innovative and customized solutions are used in multiple applications and industries. With a focus on the customer, we set new standards in quality and service and strive for manufacturing excellence.

THE ROLE:  We are currently seeking a motivated individual for our facility in Mars, Pennsylvania, for a Regional Sales Manager position. The Regional Sales Manager (RSM) is responsible for driving sales growth and increasing market share within an assigned territory for a manufacturer of valves serving the municipal water and wastewater market. This role owns regional sales strategy execution and manages a network of independent manufacturer’s representative firms. The RSM works closely with consulting engineers, municipal end users, internal application engineering, and inside sales to influence specifications, develop project opportunities, and deliver profitable growth aligned with company pricing and margin objectives.

ESSENTIAL DUTIES AND PRINCIPAL RESPONSIBILITIES:

• Own and execute the regional sales strategy to achieve revenue, market share, and gross margin objectives.
• Manage, coach, and develop a network of manufacturer’s representative firms; set expectations, track performance, and provide ongoing training and support.
• Influence project and master specifications by calling on consulting engineering firms, municipalities, and utilities.
• Lead and support product presentations, lunch-and-learns, and technical training sessions for engineers, reps, and end users.
• Provide front-line application engineering and product selection support in coordination with internal engineering resources.
• Identify, qualify, and manage sales opportunities from specification through award.
• Collaborate with inside sales to develop competitive project quotations that align with regional sales goals, pricing strategy, and gross margin targets.
• Maintain accurate opportunity management, forecasts, and activity tracking in Salesforce.
• Develop strong relationships with key regional stakeholders, including engineers, municipal decision-makers, contractors, and distributors.
• Monitor competitive activity and market trends within the region and provide actionable feedback to management.
• Represent the company at industry events, conferences, and trade shows as required.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in Engineering, Business, or a related field (or equivalent experience).
• 5 years of sales or technical sales experience in the municipal water and/or wastewater industry; valve or process equipment experience strongly preferred.
• Proven experience working with or managing manufacturer’s representative firms.
• Strong understanding of the municipal project lifecycle, including specification, bidding, and procurement processes.
• Ability to influence specifications and build credibility with consulting engineers.
• Strong technical aptitude with the ability to understand and communicate product applications.
• Proficiency with CRM systems (Salesforce preferred) and sales forecasting.
• Excellent communication, presentation, and relationship-building skills.
• Willingness and ability to travel extensively (approximately 50%).
• Valid driver’s license with a clean driving record

KEY COMPETENCIES:

• Strategic territory planning and execution
• Coaching and development of sales partners
• Technical and application-based selling
• Negotiation and opportunity management
• Data-driven forecasting and pipeline management
• Cross-functional collaboration

WHAT SUCCESS LOOKS LIKE:

• Consistent achievement of regional sales, market share, and margin targets.
• Strong, well-trained, and engaged representative firms.
• Increased specification penetration and brand visibility in the region.
• Accurate forecasting and disciplined opportunity management.
• Trusted advisor status with engineers, municipalities, and internal stakeholders.

SKILLS REQUIRED:

• Strong technical and analytical skills with a hands-on leadership approach
• Excellent time management, prioritization, and multitasking abilities
• Detail-oriented and results-driven, with a focus on accuracy, profitability, and organization
• Strong communication, negotiation, and customer-focused skills
• Experience with software systems and Microsoft Office Suite