What are the responsibilities and job description for the Vice President of Marketing position at Vacation Myrtle Beach?
Vice President of Marketing
Location: Myrtle Beach, SC (On-site)
Reports To: Chief Operating Officer
Salary: $130,000–$150,000 Bonus
Benefits: Health Insurance, 401(k), PTO
About Vacation Myrtle Beach
Vacation Myrtle Beach (VMB) is the premier hospitality group on the Grand Strand, managing 13 oceanfront resorts across Myrtle Beach and North Myrtle Beach, SC, along with one off-site short-term rental management company. Our vision is simple yet powerful:
We give our guests the most exciting, fun-filled, and enjoyable vacation experience ever!
We take pride in being a family-oriented company, with many team members who have been with us for over a decade. Our culture values loyalty, collaboration, and creating memorable experiences for guests and employees alike.
Position Overview
The Vacation Myrtle Beach resort group is seeking an experienced and visionary Vice President of Marketing to lead our marketing team into its next phase of growth. This role replaces our former Director of Marketing position and is ideal for an advanced marketing leader who can both set strategic direction and drive measurable results.
Reporting to the COO, the VP of Marketing will oversee all marketing initiatives across digital, social, print, and direct channels—while leading a talented in-house team and managing external agencies and vendor relationships. The ultimate goal: increase resort occupancies and company revenue through innovative, data-driven marketing strategies.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy focused on driving revenue growth across VMB’s portfolio.
- Oversee and mentor our marketing team, fostering a culture of creativity, accountability, and performance.
- Lead all digital marketing efforts including SEO/SEM, social media, email, and website optimization.
- Manage brand consistency and storytelling across multiple resort properties.
- Leverage CRM and database marketing to maximize guest loyalty and repeat bookings.
- Direct advertising and media strategy (digital, print, and broadcast) to ensure optimal ROI.
- Collaborate closely with operations, revenue management, and sales to align marketing initiatives with company goals.
- Evaluate marketing analytics, campaign metrics, and trends to guide decision-making.
- Oversee relationships with marketing agencies, technology partners, and vendors.
Qualifications
- Strong background in travel, tourism, hospitality, or rental management marketing (required).
- Strategic thinker who can balance visionary leadership with hands-on execution.
- Proven ability to analyze data and translate insights into action.
- Demonstrated success managing multi-channel campaigns and driving measurable revenue growth.
- Excellent leadership, communication, and collaboration skills.
- Experience managing budgets and vendor relationships.
- Bachelor’s degree in Marketing, Business, or related field is not required, but is preferred.
Why Join Vacation Myrtle Beach
- Work with a trusted and established company that values long-term relationships and employee growth.
- Lead marketing for one of the largest independent resort groups on the East Coast.
- Enjoy a collaborative, family-like work environment in a location known for its sunshine and coastal charm.
- Make a lasting impact by shaping the guest experience for thousands of visitors each year.
Job Type: Full-time
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
- Relocation assistance
Experience:
- Tourism Marketing and Advertising: 5 years (Required)
Ability to Relocate:
- Myrtle Beach, SC 29577: Relocate before starting work (Required)
Work Location: In person
Salary : $120,000 - $150,000