Demo

Specialist, Brand

Utah SHRM
Alexandria, VA Full Time
POSTED ON 10/8/2026
AVAILABLE BEFORE 11/6/2026
Company: SHRM

Industry: Human Resource Management

Level: Salary

Job Family: zzMarketing & Content

Location: Alexandria, VA

Compensation: $70,000 to $85,000 per year

About Us

For more information:

website: www.shrm.org

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Overview

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Summary

The Specialist, Brand is a core member of the SHRM Brand team, supporting all things SHRM Brand to help position SHRM as the predominant thought leader at the intersection of work, workers, and the workplace. The Senior Specialist supports a wide range of projects including national TV commercials, brand campaign strategy & performance and brand compliance to amplify SHRM’s brand and reputation.

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Job Description

This role understands how to help drive projects forward efficiently and accurately while collaborating with cross functional teams and stakeholders/members. As a member of the Global Brand Team, the Specialist promotes the brand through messaging, creative storytelling, and brand activations at SHRM events with a demonstrated understanding of SHRM’s audience and strategic vision.

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Work Environment

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time. Travel: 0 - 10%.

Responsibilities

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Marketing

Partner with internal teams and external agencies to bring marketing initiatives to life. Support the execution of enterprise brand initiatives across campaigns, events, content, and digital channels. Review creative assets and communications to ensure alignment with brand standards. Support event branding and activation efforts. Serve as a brand ambassador and advocate for best practices across teams.

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Social Media

Assist with the development and execution of social media content and channel strategies. Monitor social media performance and help identify opportunities to improve engagement and effectiveness.

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Coordinate

Coordinate projects from kickoff through completion, ensuring timelines, deliverables, and stakeholder expectations are met. Develop presentations, briefs, reports, and project updates for stakeholders.

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Performance

Identify opportunities to improve processes, workflows, and brand consistency across the organization.

Requirements

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Education & Experience

Bachelor’s degree Marketing, Communications, Public Relations, Business, or a related field. 3 years of experience in brand marketing, integrated marketing, communications, social media, or agency account management. Experience supporting multi-channel marketing campaigns. Familiarity with social media content planning, publishing, analytics, and reporting.

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Skills

Strong written and verbal communication skills. Highly organized and ability to juggle multiple tasks with competing priorities and meet deadlines. Strong project management skills. Strong attention to detail. Ability to work as part of a team with excellent interpersonal skills. Proficient with Microsoft Office Suite.

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Initiative

Strong project management and organizational skills. Exceptional written and verbal communication abilities. Ability to manage multiple projects simultaneously while maintaining attention to detail. Strong relationship-building and stakeholder management skills. A collaborative mindset and willingness to jump in wherever needed.

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Preferred

Agency experience or experience working in a fast-paced marketing environment. Experience with project management platforms such as Monday.com. Experience with social media management platforms such as Sprout Social, Sprinklr, Hootsuite, or similar tools. Strong PowerPoint and presentation development skills.

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Physical Requirements

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment. Occasional standing, walking, bending, and reaching. Ability to lift and carry up to 30 pounds as needed. Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

About Us

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!

Don’t see your dream job? Apply here to join our talent community!

To view our Statement of Accessibility, click here.

For More Information:

website: www.shrm.org

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Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text

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Salary : $70,000 - $85,000

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