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Senior Specialist, Digital Marketing

Utah SHRM
Alexandria, VA Full Time
POSTED ON 7/11/2026
AVAILABLE BEFORE 8/9/2026
Company: SHRM

Industry: Human Resource Management

Level: Salary

Job Family: Marketing & Content

Location: Alexandria, VA

Compensation: $83,000 to $98,000 per year

About Us

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together.  As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces.  With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!

Don’t see your dream job? Apply here to join our talent community!

To view our Statement of Accessibility, click here.

For More Information:

website: www.shrm.org

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Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text

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Overview

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Position Summary

The Senior Specialist, Digital Marketing is a versatile, hands-on marketer responsible for planning, executing, and optimizing integrated digital marketing programs ...

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Position Details

Serving as a trusted marketing partner to internal business units (e.g. CID (Center for Inclusion & Diversity), CEO Academy and SHRM Linkage), the Senior ...

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Work Environment

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during ...

Responsibilities

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Digital Campaign Execution

Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social, display, and web channels in support ...

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Digital Campaign Optimization

Design and run A/B and multivariate tests across campaign assets — emails, campaign landing pages, and ad creative — and apply learnings to improve ...

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Marketing Generalist

Serve as a trusted marketing advisor to internal business units (e.g. CID, SHRM Linkage, CEO Academy), translating business goals into integrated marketing strategies ...

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Internal Client Support

Manage multiple concurrent marketing initiatives from concept through execution, balancing competing priorities while consistently delivering high-quality ...

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Collaboration

Leverage AI and automation tools to increase speed, scale, and quality of marketing execution. Provide guidance and informal mentoring to team members by ...

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Continuous Improvement

Identify opportunities to improve marketing processes, workflows, campaign performance, and technology utilization through continuous improvement ...

Requirements

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Education

Bachelor's degree in Marketing, Communications, Business, or a related field preferred or relevant equivalent experience in lieu of degree.

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Experience

Five (5) or more years of progressive experience in digital marketing, campaign management, or a related marketing role. Hands-on experience with enterprise marketing ...

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Proficiency

Experience utilizing marketing analytics and campaign performance data to optimize marketing strategies and improve business outcomes. Experience supporting ...

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Certification

Adobe certification (Journey Optimizer, Marketo Engage) preferred.

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Knowledge

Advanced knowledge of digital marketing channels, including email, paid search, paid social, display advertising, web, and marketing automation. Strong ...

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Skills

Strong project management and communication skills; builds trust quickly with internal clients. Demonstrated curiosity, adaptability, and continuous learning mindset ...

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Physical Requirements

Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office ...

For More Information:

website: www.shrm.org

Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube

Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text

  • photo_library 6 Photos
  • video_library 3 Videos

Salary : $83,000 - $98,000

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