What are the responsibilities and job description for the Lifecycle Marketing Lead position at Utah SHRM?
Company: SHRM
Industry: Human Resource Management
Level: Salary
Job Family: Marketing & Content
Location: Alexandria, VA
Compensation: $100,000 to $120,000 per year
About Us
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!
Don’t see your dream job? Apply here to join our talent community!
To view our Statement of Accessibility, click here.
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
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Overview
48_Advertising Created with Sketch.
Summary
The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ...
48_Advise Created with Sketch.
Job Description
Working closely with the B2B Lifecycle Marketing team, Marketing Infrastructure team, and Content Production teams, this role helps ensure campaigns are aligned ...
48_Environment Created with Sketch.
Work Environment
Hybrid Schedule (3 Days In-Office/2 Days Remote). This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday ...
Responsibilities
48_Marketing Created with Sketch.
Marketing
Coordinate with internal marketing channel owners and subject matter experts to keep lifecycle campaigns aligned, sequenced, and optimized across channels ...
48_Innovation Created with Sketch.
Innovation
Pilot and adopt innovative approaches, including AI-driven marketing tools and automation, to improve effectiveness, efficiency, and personalization. Build ...
48_Quality Assurance Created with Sketch.
Quality Assurance
Ensure individual campaigns connect into coordinated journeys rather than isolated promotions, maintaining consistent messaging and ...
48_Claims Created with Sketch.
Data
Apply audience data, segmentation, and behavioral insights to personalize lifecycle experiences and improve engagement, conversion, and retention.
48_Support Created with Sketch.
Support
Support marketing execution for SHRM conferences and seminars, ensuring events are woven into the broader audience lifecycle strategy. Support the Manager with ...
48_Planning Created with Sketch.
Planning
Drive hands-on planning, development, and execution of B2C lifecycle marketing campaigns across membership, products, and events in support of the Manager's ...
48_Management Created with Sketch.
Management
Manage campaign calendars, briefs, and production timelines to ensure on-time, high-quality delivery. Execute lifecycle marketing programs across email, web ...
Requirements
48_Experience Created with Sketch.
Experience
Seven (7) or more years of progressive marketing experience. Hands-on experience building and executing integrated marketing campaigns across multiple ...
48_Knowledge Created with Sketch.
Skills
Ability to translate audience insights and analytics into campaign actions. Strong project management and organizational abilities with high attention to detail ...
48_Communication Created with Sketch.
Communication
Strong communication and collaboration skills across teams and stakeholders. Clear verbal and written communication skills for effective interaction with ...
48_Artificial Intelligence Created with Sketch.
Knowledge
Strong understanding of B2C lifecycle marketing tactics and journey design. Ability to effectively leverage artificial intelligence (AI) tools and technologies to ...
48_Degree Created with Sketch.
Education
Bachelor’s degree in Marketing, Business Administration, Communications or related field or relevant, equivalent experience in lieu of degree.
48_Understanding Created with Sketch. ?
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment ...
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
Industry: Human Resource Management
Level: Salary
Job Family: Marketing & Content
Location: Alexandria, VA
Compensation: $100,000 to $120,000 per year
About Us
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!
Don’t see your dream job? Apply here to join our talent community!
To view our Statement of Accessibility, click here.
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
- photo_library 6 Photos
- video_library 3 Videos
Close Created with Sketch.
Facebook Created with Sketch.
Twitter Created with Sketch.
LinkedIn Created with Sketch.
Email Created with Sketch.
Overview
48_Advertising Created with Sketch.
Summary
The Lead, Lifecycle Marketing serves as the senior execution driver for SHRM's marketing initiatives, supporting the Manager, Lifecycle Marketing in ...
48_Advise Created with Sketch.
Job Description
Working closely with the B2B Lifecycle Marketing team, Marketing Infrastructure team, and Content Production teams, this role helps ensure campaigns are aligned ...
48_Environment Created with Sketch.
Work Environment
Hybrid Schedule (3 Days In-Office/2 Days Remote). This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday ...
Responsibilities
48_Marketing Created with Sketch.
Marketing
Coordinate with internal marketing channel owners and subject matter experts to keep lifecycle campaigns aligned, sequenced, and optimized across channels ...
48_Innovation Created with Sketch.
Innovation
Pilot and adopt innovative approaches, including AI-driven marketing tools and automation, to improve effectiveness, efficiency, and personalization. Build ...
48_Quality Assurance Created with Sketch.
Quality Assurance
Ensure individual campaigns connect into coordinated journeys rather than isolated promotions, maintaining consistent messaging and ...
48_Claims Created with Sketch.
Data
Apply audience data, segmentation, and behavioral insights to personalize lifecycle experiences and improve engagement, conversion, and retention.
48_Support Created with Sketch.
Support
Support marketing execution for SHRM conferences and seminars, ensuring events are woven into the broader audience lifecycle strategy. Support the Manager with ...
48_Planning Created with Sketch.
Planning
Drive hands-on planning, development, and execution of B2C lifecycle marketing campaigns across membership, products, and events in support of the Manager's ...
48_Management Created with Sketch.
Management
Manage campaign calendars, briefs, and production timelines to ensure on-time, high-quality delivery. Execute lifecycle marketing programs across email, web ...
Requirements
48_Experience Created with Sketch.
Experience
Seven (7) or more years of progressive marketing experience. Hands-on experience building and executing integrated marketing campaigns across multiple ...
48_Knowledge Created with Sketch.
Skills
Ability to translate audience insights and analytics into campaign actions. Strong project management and organizational abilities with high attention to detail ...
48_Communication Created with Sketch.
Communication
Strong communication and collaboration skills across teams and stakeholders. Clear verbal and written communication skills for effective interaction with ...
48_Artificial Intelligence Created with Sketch.
Knowledge
Strong understanding of B2C lifecycle marketing tactics and journey design. Ability to effectively leverage artificial intelligence (AI) tools and technologies to ...
48_Degree Created with Sketch.
Education
Bachelor’s degree in Marketing, Business Administration, Communications or related field or relevant, equivalent experience in lieu of degree.
48_Understanding Created with Sketch. ?
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment ...
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
- photo_library 6 Photos
- video_library 3 Videos
Salary : $100,000 - $120,000