What are the responsibilities and job description for the Director, B2B Performance Marketing position at Utah SHRM?
Company: SHRM
Industry: Human Resource Management
Level: Salary
Job Family: Marketing & Content
Location: Alexandria, VA
Compensation: $140,000 to $165,000 per year
About Us
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!
Don’t see your dream job? Apply here to join our talent community!
To view our Statement of Accessibility, click here.
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
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Overview
48_Advertising Created with Sketch.
Summary
We are seeking a Director of B2B Performance Marketing to architect and lead SHRM’s next-generation performance engine—one that directly drives ...
48_Advise Created with Sketch.
Job Description
This leader will operate at the intersection of data, AI, media, and revenue strategy, building a system that connects marketing investment to measurable business ...
48_Environment Created with Sketch.
Work Environment
This position follows a hybrid schedule — Tuesday through Thursday in-office, Monday and Friday remote. Core business hours are 8:00–9:00 a.m. to 5:00–6:00 ...
Responsibilities
48_Solutions Created with Sketch.
Build
Build forecasting models tied to pipeline coverage, CAC, and Y/O/Y growth targets. Build a unified view of performance across media, CRM, and revenue systems ...
48_sales Created with Sketch.
Sales
Partner with product and sales to improve conversion pathways, demo experiences, and enterprise onboarding journeys. Anticipate and adapt to AI-driven buyer ...
48_Marketing Created with Sketch.
Marketing
Partner with Marketing Operations on strategy for first-party data capture, enrichment, and activation. Partner with Marketing Ops and BI on integrations across CRM ...
48_Background Created with Sketch.
Artificial Intelligence
Know when and how the buyer and the entire buying committee is using AI. Leverage AI to improve media efficiency, creative testing, targeting, and personalization.
48_Performance Created with Sketch.
Performance
Revenue-Centric Performance Strategy. Partner with our Business Intelligence (BI) team to implement next-gen measurement frameworks (MMM, incrementality ...
Requirements
48_Success Created with Sketch.
Qualifications
12 years in B2B service marketing and demand generation, with at least 3 years in a leadership role. Proven track record of driving enterprise pipeline and ...
48_Knowledge Created with Sketch.
Skills
Strong executive communication skills with the ability to translate data into clear business insights. Deep expertise in: Enterprise-grade B2B omnichannel marketing ...
48_Social Media Created with Sketch.
What Success Looks Like
Clear, measurable contribution to pipeline and revenue growth. Increased conversion rates and marketing efficiency. Strong alignment between marketing, sales ...
48_Understanding Created with Sketch. ?
Physical Requirements
Prolonged periods of sitting and working at a computer. Frequent use of hands for typing, handling documents, and using office equipment. Occasional standing ...
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
Industry: Human Resource Management
Level: Salary
Job Family: Marketing & Content
Location: Alexandria, VA
Compensation: $140,000 to $165,000 per year
About Us
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Are you interested in growing your career with us? If so, we encourage you to explore our available career opportunities and join our team at SHRM today!
Don’t see your dream job? Apply here to join our talent community!
To view our Statement of Accessibility, click here.
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
- photo_library 6 Photos
- video_library 3 Videos
Close Created with Sketch.
Facebook Created with Sketch.
Twitter Created with Sketch.
LinkedIn Created with Sketch.
Email Created with Sketch.
Overview
48_Advertising Created with Sketch.
Summary
We are seeking a Director of B2B Performance Marketing to architect and lead SHRM’s next-generation performance engine—one that directly drives ...
48_Advise Created with Sketch.
Job Description
This leader will operate at the intersection of data, AI, media, and revenue strategy, building a system that connects marketing investment to measurable business ...
48_Environment Created with Sketch.
Work Environment
This position follows a hybrid schedule — Tuesday through Thursday in-office, Monday and Friday remote. Core business hours are 8:00–9:00 a.m. to 5:00–6:00 ...
Responsibilities
48_Solutions Created with Sketch.
Build
Build forecasting models tied to pipeline coverage, CAC, and Y/O/Y growth targets. Build a unified view of performance across media, CRM, and revenue systems ...
48_sales Created with Sketch.
Sales
Partner with product and sales to improve conversion pathways, demo experiences, and enterprise onboarding journeys. Anticipate and adapt to AI-driven buyer ...
48_Marketing Created with Sketch.
Marketing
Partner with Marketing Operations on strategy for first-party data capture, enrichment, and activation. Partner with Marketing Ops and BI on integrations across CRM ...
48_Background Created with Sketch.
Artificial Intelligence
Know when and how the buyer and the entire buying committee is using AI. Leverage AI to improve media efficiency, creative testing, targeting, and personalization.
48_Performance Created with Sketch.
Performance
Revenue-Centric Performance Strategy. Partner with our Business Intelligence (BI) team to implement next-gen measurement frameworks (MMM, incrementality ...
Requirements
48_Success Created with Sketch.
Qualifications
12 years in B2B service marketing and demand generation, with at least 3 years in a leadership role. Proven track record of driving enterprise pipeline and ...
48_Knowledge Created with Sketch.
Skills
Strong executive communication skills with the ability to translate data into clear business insights. Deep expertise in: Enterprise-grade B2B omnichannel marketing ...
48_Social Media Created with Sketch.
What Success Looks Like
Clear, measurable contribution to pipeline and revenue growth. Increased conversion rates and marketing efficiency. Strong alignment between marketing, sales ...
48_Understanding Created with Sketch. ?
Physical Requirements
Prolonged periods of sitting and working at a computer. Frequent use of hands for typing, handling documents, and using office equipment. Occasional standing ...
For More Information:
website: www.shrm.org
Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube
Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). view full text At SHRM, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. SHRM strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all. view full text
- photo_library 6 Photos
- video_library 3 Videos
Salary : $140,000 - $165,000