Chief Marketing Officer

Job Details

Description

For over 70 years, Utah Community Credit Union has been pilar in Utah County. Today UCCU comprises 250,000 members and manages $4B in assets. UCCU’s purpose extends beyond traditional banking; its aim is to help members reach their financial goals through outstanding service, respect, integrity, and fiscal responsibility.

Community engagement plays a fundamental role: UCCU actively supports programs like financial literacy, local fundraising, and service initiatives, forging trusting relationships with members and the wider community.

UCCU exists to empower its members and uplift the communities it serves, delivering reliable, value-driven financial services and fostering a cooperative culture where every member has a stake and a voice.

Position Summary

The Chief Marketing Officer (CMO) serves as the strategic leader responsible for shaping and executing the organization’s brand, marketing, and member engagement strategy. The incumbent plays a critical role in advancing the credit union’s mission of member service and community impact through thoughtful marketing, digital innovation, and data-driven decision-making.

The CMO oversees all aspects of marketing, communications, public relations, and brand management to strengthen member loyalty, attract new members, and enhance the organization’s reputation in the communities it serves. This includes developing integrated marketing campaigns, digital and social strategies, community outreach initiatives, and financial education programs that align with UCCU’s values and member-first philosophy.

The CMO also leads digital experience strategy by ensuring that online and mobile banking platforms, digital advertising, and content initiatives deliver a seamless, personalized, and inclusive member experience. They partner with technology and operations teams to apply data analytics, AI, and automation in driving engagement, improving retention, and uncovering new growth opportunities.

Key Responsibilities

• Strategic Planning: Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals. Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
• Brand Management: Ensure consistency of brand identity across all marketing materials and channels. Promote the credit union's unique value proposition to the local community.
• Digital Marketing: Oversee the management and updates of the credit union's website content and impact to ensure user-friendly navigation and searchability. Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies. Analyze online traffic and user behavior to optimize digital strategies.
• Community Engagement: Establish and maintain partnerships with local organizations, schools, and businesses. Represent the credit union at community events, trade shows, and other public engagements. Coordinate and oversee community outreach programs and initiatives.
• Business Growth: Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence. Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders. Lead the business development team to create and implement strategies for member acquisition and retention.
• Performance Metrics: Set, monitor, and report on marketing performance metrics. Use data-driven insights to refine marketing strategies and achieve desired outcomes. Key performance indicators (KPIs) may include membership growth, member engagement, brand awareness, digital campaign performance, and return on marketing investment. Regularly review and analyze KPIs to measure the effectiveness of marketing initiatives and make data-driven adjustments as needed. Ensure that all campaigns have a measurable ROI.
• Team Leadership: Manage and mentor the marketing team, providing guidance and support to ensure high performance. Foster a collaborative and innovative work environment.
  
  

Management Core Competencies

• Decision Making: Utilize effective processes to make decisions.
• Leadership: Achieve extraordinary business results through people. Inspire and motivate others, provide vision and inspiration, and give appropriate recognition.
• Management: Achieve results through effective management of resources, systems, and processes.
• Personal Effectiveness: Demonstrate initiative, self-confidence, resiliency, and responsibility.
• Teamwork: Work effectively and productively with others, build team spirit, and support team success.
  
  

Position Competencies

• Analytical: Synthesize complex information, conduct research, and design workflows.
• Business Ethics: Treat people with respect, work with integrity, and uphold organizational values.
• Communications: Express ideas clearly, listen effectively, and keep others informed.
• Innovation: Display creativity, meet challenges resourcefully, and develop innovative approaches.
• Job Knowledge: Stay current with developments, apply new skills, and understand job relationships.
• Planning/Organizing: Prioritize and plan work activities, set goals, and develop action plans.
  
  

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field. MBA preferred.
• Marketing Experience: 7-10 years of experience in marketing, with a significant time in a leadership role.
• Financial Services Experience: Experience in the financial services industry, particularly within credit unions or banks, is highly valued.
• Strategic Planning: Proven track record in developing and implementing successful marketing strategies.
• Strong understanding of digital marketing strategies and tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute tactically.
• Strong analytical skills and experience with marketing performance metrics.
• Works a regular and predictable schedule.
• Must be sufficiently fluent in English to process work and business transactions.