SUMMARY: The Product Manager is responsible for driving the strategic, technical, and commercial success of Isolatek’s IFRM product portfolio. This role integrates Strategic Marketing, Product Management, and Product Marketing to ensure products are: - Aligned with market needs
- Differentiated competitively
- Positioned for profitable growth
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RESPONSIBILITIES: 1. Strategic Marketing - Define target markets, applications, and growth priorities for IFRM technologies
- Establish competitive positioning and differentiation in key segments
- Identify market gaps, emerging trends, and new opportunity spaces
- Serve as the voice of the customer in strategic planning and product decisions
2. Product Management (What We Build & Profitability) - Own IFRM product roadmap, lifecycle, and portfolio strategy
- Lead new product development and commercialization efforts, ensuring strong product-market fit
- Manage product cost, pricing strategy, and margin performance
- Drive product improvements to enhance performance, constructability, and competitiveness
- Partner with Operations and R&D on cost, quality, and scalability initiatives
3. Product Marketing (Why It Wins & Market Success) - Define product positioning, messaging, and value proposition for all key audiences
- Translate technical capabilities into clear, differentiated customer value
- Develop go-to-market strategies, including launches, relaunches, and adoption programs
- Increase specification inclusion and market preference through targeted programs
- Monitor competitive landscape and refine positioning accordingly
4. Marketing Services Interface - Define requirements for marketing tools, content, and campaigns
- Partner with Marketing Services to develop collateral, digital content, and trade show strategy
- Ensure all materials accurately reflect product positioning and strategic objectives
5. Sales Enablement (Support, Not Ownership) - Equip sales teams with positioning, messaging, and competitive tools
- Deliver product training and guidance on target customers and applications
- Provide strategic support for key opportunities and market development initiatives
EXPERIENCE: - 5-7 years of experience, working in Industries such as Manufacturing, Architecture, Engineering, Contracting.
- Bachelors Degree in Marketing, Product Management or similar.
- Knowledge of product technologies, preferably in IFRM coatings and paints.
- Microsoft experience and proficiency in Excel.
- Market Analysis and research experience.
- Strong organizational, analytical, and problem-solving skills
- Ability to manage multiple priorities in a fast-paced manufacturing environment
- Detail-oriented with strong follow-through
- Comfortable working independently while supporting plant operations
- Strong communication skills with suppliers and internal stakeholders
- Data-driven and cost-conscious mindset
- Practical, hands-on approach to procurement and inventory management
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SCOPE OF POSITION: The Product Manager will be customer facing, providing product awareness to the markets, provide cost and market analysis and keeping updated on trends. Traveling up to 10%-20% monthly to meet with clients, market as needed in U.S Canada and possibly International for IFRM. Work and partner closely with R&D, Sales, Operations, Finance and Tech departments. Attending meetings as needed for updates and/or challenges. On-site position, with possible Hybrid schedule in the future. Salary: $120k - $150k (based on qualifications and experience) 15% annual bonus – (based on company performance and employee individual performance and target goals met).
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