What are the responsibilities and job description for the Campaign Coordinator position at USG?
Job Description
Position Overview:
The Campaign Coordinator is responsible for driving the successful orchestration and implementation of integrated marketing campaigns, with a distinct emphasis on creative development and execution. In this role, you will manage the end-to-end coordination of campaign activities across USG business units, ensuring operational excellence and creative consistency. Your expertise in overseeing creative teams, campaign timelines, and cross-channel activation will maximize impact and drive targeted results among our core customer segments.
Key Responsibilities
Campaign Coordination: Spearheads creative planning and manages the coordination of all marketing communications and programs across multiple business units, focusing on synchronized timelines, deliverables, and resource allocation. Acts as the central point of contact for campaign content integration across internal communications, industry partnerships and owned/paid channels. Experienced and comfortable writing creative briefs and working with cross-functional teams.
Creative Execution Oversight: Co-leads creative development process, ensuring that execution aligns with the brand platform while tailoring messaging and design for targeted audience segments and channel activation. Collaborates closely with internal teams and agency partners to guide concept ideation, asset production, and final execution across channels including digital, print, video, and social media.
Channel Activation & Operations: Directs the multi-channel rollout of campaigns by closely managing creative deliverables, workflows, and proofing processes. Ensures content and creative assets are deployed accurately and timely, while following brand guidelines and best practices for each platform.
Brand & Creative Stewardship: Partners with Brand lead(s) to maintain visual and narrative consistency in all creative assets. Provides hands-on guidance throughout the creative process to heighten effectiveness and market impact.
Agency & Partner Collaboration: Manages agency partner relationships and workflow for creative and campaign execution, from briefing to final asset delivery. Evaluates creative proposals and optimizes project scope to maximize effectiveness and efficiency.
Performance Analysis: Collaborates with the Campaign Manager to optimize creative performance, leveraging creative insights for ongoing optimization. Adjust campaign assets and execution as needed based on data-driven evaluations.
Stakeholder Engagement: Builds and nurtures productive relationships with internal stakeholders and creative partners, ensuring alignment and stakeholder buy-in at key milestones.
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Minimum of 7 years of marketing experience, with at least 3 years focused on campaign coordination or creative leadership.
Demonstrated proficiency in managing end-to-end creative processes and campaign execution across B2B and B2C environments.
Strong project management skills, with proven ability to juggle multiple campaigns and prioritize deadlines.
Experience in working with and directing creative professionals and external agencies.
Knowledge of the construction materials and manufacturing industry is a plus.
Exceptional collaboration and communication skills; comfortable presenting in front of stakeholders.
Creative thinker dedicated to innovation, continuous improvement, and visual storytelling.
Strong analytical mindset to interpret performance data and implications for campaign execution(s).
Rate of pay may be adjusted based on the qualifications and experience of the candidate.
USG employees enjoy a number of benefit options for themselves and their families. These include two medical insurance options, as well as vision and dental coverage. The cost of these optional programs varies based on coverage level - employees generally pay 25% of the monthly premium cost, USG pays the rest. These coverage options are offered on the first day of employment with no waiting period.
Additionally, USG employees enjoy both a 401(k) Investment Plan with company match and a pension plan. Beyond these main features, employees may also choose from a number of additional programs like life insurance, accident insurance, legal insurance, even pet insurance, just to name a few. USG also offers Quarterly (hourly) / Annual (salary) bonus potential for all employees based on performance metrics tied to safety, quality, and productivity. USG also provides employees with paid time off and paid holidays.
Since 1902, Chicago-based USG has been a leader in producing innovative, award-winning products and systems to build everything from major commercial developments and residential housing to home improvements. USG's employees are committed to the highest levels of customer satisfaction and quality in everything we do. Our steadfast commitment to the company's core business values – innovation, quality, integrity, service, diversity, efficiency and safety – have helped us become the company we are today.
EOE including disability/veteran
Headquartered in Chicago, we serve construction markets around the world with wall, ceiling, flooring, sheathing and roofing products that enable our customers to build the outstanding spaces where people live, work and play.
Our network of plants, mines, quarries and other facilities includes 49 manufacturing locations and over 7,500 employees across North America.
Position Overview:
The Campaign Coordinator is responsible for driving the successful orchestration and implementation of integrated marketing campaigns, with a distinct emphasis on creative development and execution. In this role, you will manage the end-to-end coordination of campaign activities across USG business units, ensuring operational excellence and creative consistency. Your expertise in overseeing creative teams, campaign timelines, and cross-channel activation will maximize impact and drive targeted results among our core customer segments.
Key Responsibilities
Campaign Coordination: Spearheads creative planning and manages the coordination of all marketing communications and programs across multiple business units, focusing on synchronized timelines, deliverables, and resource allocation. Acts as the central point of contact for campaign content integration across internal communications, industry partnerships and owned/paid channels. Experienced and comfortable writing creative briefs and working with cross-functional teams.
Creative Execution Oversight: Co-leads creative development process, ensuring that execution aligns with the brand platform while tailoring messaging and design for targeted audience segments and channel activation. Collaborates closely with internal teams and agency partners to guide concept ideation, asset production, and final execution across channels including digital, print, video, and social media.
Channel Activation & Operations: Directs the multi-channel rollout of campaigns by closely managing creative deliverables, workflows, and proofing processes. Ensures content and creative assets are deployed accurately and timely, while following brand guidelines and best practices for each platform.
Brand & Creative Stewardship: Partners with Brand lead(s) to maintain visual and narrative consistency in all creative assets. Provides hands-on guidance throughout the creative process to heighten effectiveness and market impact.
Agency & Partner Collaboration: Manages agency partner relationships and workflow for creative and campaign execution, from briefing to final asset delivery. Evaluates creative proposals and optimizes project scope to maximize effectiveness and efficiency.
Performance Analysis: Collaborates with the Campaign Manager to optimize creative performance, leveraging creative insights for ongoing optimization. Adjust campaign assets and execution as needed based on data-driven evaluations.
Stakeholder Engagement: Builds and nurtures productive relationships with internal stakeholders and creative partners, ensuring alignment and stakeholder buy-in at key milestones.
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Minimum of 7 years of marketing experience, with at least 3 years focused on campaign coordination or creative leadership.
Demonstrated proficiency in managing end-to-end creative processes and campaign execution across B2B and B2C environments.
Strong project management skills, with proven ability to juggle multiple campaigns and prioritize deadlines.
Experience in working with and directing creative professionals and external agencies.
Knowledge of the construction materials and manufacturing industry is a plus.
Exceptional collaboration and communication skills; comfortable presenting in front of stakeholders.
Creative thinker dedicated to innovation, continuous improvement, and visual storytelling.
Strong analytical mindset to interpret performance data and implications for campaign execution(s).
Rate of pay may be adjusted based on the qualifications and experience of the candidate.
USG employees enjoy a number of benefit options for themselves and their families. These include two medical insurance options, as well as vision and dental coverage. The cost of these optional programs varies based on coverage level - employees generally pay 25% of the monthly premium cost, USG pays the rest. These coverage options are offered on the first day of employment with no waiting period.
Additionally, USG employees enjoy both a 401(k) Investment Plan with company match and a pension plan. Beyond these main features, employees may also choose from a number of additional programs like life insurance, accident insurance, legal insurance, even pet insurance, just to name a few. USG also offers Quarterly (hourly) / Annual (salary) bonus potential for all employees based on performance metrics tied to safety, quality, and productivity. USG also provides employees with paid time off and paid holidays.
Since 1902, Chicago-based USG has been a leader in producing innovative, award-winning products and systems to build everything from major commercial developments and residential housing to home improvements. USG's employees are committed to the highest levels of customer satisfaction and quality in everything we do. Our steadfast commitment to the company's core business values – innovation, quality, integrity, service, diversity, efficiency and safety – have helped us become the company we are today.
EOE including disability/veteran
Headquartered in Chicago, we serve construction markets around the world with wall, ceiling, flooring, sheathing and roofing products that enable our customers to build the outstanding spaces where people live, work and play.
Our network of plants, mines, quarries and other facilities includes 49 manufacturing locations and over 7,500 employees across North America.
Salary : $82,560 - $110,040