What are the responsibilities and job description for the Senior Performance Marketing Manager position at usenourish?
About Us
Nourish is on a mission to improve people’s health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but <1% of eligible Americans use their covered benefits.
Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
Learn more about us here and read about our recent Series B here.
About the Role
As a Senior Performance Marketing Manager, you’ll take end-to-end ownership of our most important growth channels, Paid Social. You’ll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine.
You’ll report to our Director of Growth and work closely with peers across Creative, Analytics, Finance, and Product. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.
This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility) or San Francisco, Bay Area.
Key Responsibilities & Opportunity:
- Own the strategy and execution of Paid Social: You’ll be responsible for driving efficient growth on these channels end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations.
- Lead strategic analysis and problem-solving: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps.
- Collaborate across teams to drive performance: You’ll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we’re launching the best possible ads and learning as much as we can from every dollar spent.
- Own reporting, pacing, and forecasting: You’ll build and maintain channel-level performance reports that inform company-wide decisions and ensure we’re hitting goals.
- Drive experimentation and learning: You’ll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency.
You’re a great fit if you:
- Have 5-6 years of experience in Paid Social media buying (Meta, TikTok, YouTube).
- Are extremely data-driven, with the analytical horsepower to solve problems using data and uncover performance trends. You approach problems with first-principles thinking and a sharp strategic lens.
- Are creative, with strong instincts for what does and doesn’t work in paid ads.
- Are an exceptionally fast learner who ramps up quickly in unfamiliar domains. You’re naturally curious and don’t need much direction to get moving.
- Are a collaborative problem-solver who communicates clearly and works well across disciplines—including creative, technical, and analytical stakeholders.
- Are detail-oriented and methodical, whether it’s structuring a test, reviewing data, or QAing a system. You sweat the small stuff because it matters.
- Are scrappy, action-oriented, and self-motivated. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
- Thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high.
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