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Sales Development Representative

USA TODAY Co., Inc.
Boston, MA Full Time
POSTED ON 12/13/2025 CLOSED ON 1/10/2026

What are the responsibilities and job description for the Sales Development Representative position at USA TODAY Co., Inc.?

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

Looking to get into sales? WordStream is hiring a Sales Development Representative!

As a WordStream Sales Development Representative (SDR), you will prospect, qualify, and generate opportunities to support the overall growth of the business, by making contact with Senior Executives and Marketing Managers at Marketing Agencies throughout the United States and Canada.

The role is hybrid, 3 days at our office in Dedham, MA that offer free daily breakfast and 2pm small bites. We come in Monday, Wednesday, and Thursday with remote work on Tuesday and Friday.

WordStream is dedicated to providing ongoing one-on-one personal training and coaching, where you will have the opportunity to develop skills in all aspects of sales: prospecting, messaging, communication, and ultimately join the ranks of the world class sales team that we are building providing a great opportunity for career growth.

A Little About The Role...

  • Conduct high volume prospecting (80-100 activities per day) to qualify leads through calls, emails, and social media from WordStream's Lead Database
  • Work closely and collaboratively with Account Executives and Management to develop and implement appropriate prospecting strategies
  • Schedule marketing assessments and discovery meetings for Account Executives to further assess a prospect's business and potential for a partnership with WordStream
  • Conduct needs qualification calls with specific prospects as assigned
  • Learn how a variety of businesses operate, what challenges they face on a daily basis, and how technology can dramatically improve their businesses and employees' lives
  • Help Large Agencies realize the profitability of Managing PPC at scale
  • Set yourself up for a successful career by learning the necessary fundamentals to be a great sales person, leader and executive

Requirements

A little about you...

  • Track record of high achievement
  • Excellent written and verbal communication skills
  • Previous sales experience OR a strong desire to begin a sales career
  • The ability and desire to work in a fast-paced, challenging environment with peers who challenge you to be better
  • The desire to meet and exceed measurable performance goals
  • Naturally curious and passionate
  • A keenly developed competitive nature
  • "One-speed" energy with a highly self-driven sense of motivation
  • The ability to deal with and thrive on objections and rejection on a daily basis
  • Bachelors degree
  • Previous work experience in which you demonstrated the ability to meet or exceed your job requirements.

Benefits

A little about our many benefits...

  • Generous PTO (Trust and accountability-based)
  • Donation Matching and Volunteer Matching
  • Health Care Plan (Medical, Dental, Vision, Life)
  • Health Savings Account (HSA) & Flexible Spending Accounts (FSA)
  • 401k Retirement Savings Plan with Company Match
  • Parental Leave (PPL), Family Medical Leave (FML), and Adoption Assistance
  • Tuition Assistance Program
  • Wellbeing & Wellness (Gym membership discounts, online wellness program membership)

The hourly rate for this role will range between $20.00 and $26.45.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

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USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.

Salary : $20 - $26

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