Sr. Director, Field Marketing & Patient Growth

Job Details

Irving, TX Fully Remote FT1 $150000.00 - $175000.00 Salary

Description

POSITION PURPOSE:

The Senior Director of Field Marketing & Patient Growth is responsible for building and executing scalable marketing strategies that drive practice growth through referral marketing and targeted local campaigns. This role plays a critical part in operationalizing marketing systems, data, and field resources to improve visibility, accountability, and results across markets.

At the onset of this role, the highest priority will be to shepherd the successful implementation and adoption of a nationally scaled Customer Relationship Management (CRM) platform, one that can be easily accessed and utilized by marketing coordinators and field staff across multiple regions and practices. Once the CRM infrastructure and training are in place, this leader will focus on managing a team of Field Marketing Managers to drive data-driven outreach, marketing programs, referral engagement, and growth strategies.

The ideal candidate is a strategic thinker and operational executor who can stand up systems and processes that empower a distributed marketing organization, while ensuring every activity ties back to measurable business outcomes.

Principal Responsibilities And Duties

CRM Implementation & Data Enablement

• Lead the rollout, adoption, and optimization of the enterprise CRM platform across all markets.
• Partner with IT, Operations, and field marketers to ensure system scalability, data integrity, and user adoption.
• Develop training materials and workflows that enable field marketers and clinic coordinators to use the CRM.
• Set specific referral growth and activity benchmarks (e.g., number of high-value referral touches, conversion rate increases, event ROI). Report monthly progress against KPIs and hold practices accountable to achieving defined activity and performance goals.
• Partner with Operations, Referral Business Partners, Surgeons, and Field Marketing Managers to target high-value referral sources and evaluate outreach effectiveness.
• Establish accountability frameworks that hold Field Marketing Managers and practices responsible for meeting defined outreach, referral, and growth goals.
  
  

Practice-Level Marketing (Local Marketing Strategy Development & Execution, Marketing Budget Development, Optimization & Management, Results Management)

• Guide the development and execution of the Practice Marketing Strategy, initiatives and tactics in collaboration with the Referral Marketing Representative (where available), Practice Leader and ROD.
• Enroll and train Partner Practices on available and appropriate PSC managed programs, tools and resources to ensure optimal efforts.
• Identify, vet and oversee traditional marketing initiatives (such as print, radio, outdoor, direct mail, and community sponsorships), ensuring that spend is efficient, brand-aligned, and performance-driven.
• Ensure digital and traditional efforts complement referral marketing efforts to create fully integrated, data-informed local marketing strategies.
• Partner with the Marketing Programs and Operations team to track managed campaign performance, optimize targeting, and report results to key stakeholder at the Practice.
• Indirectly manage the designated Practice Referral Marketing Representative(s) to help to ensure their effective marketing efforts, contribution and results.
• Provide Marketing Program & Operations team with critical insights, feedback and existing marketing program, tool and resource effectiveness, enhancements and needs in support of Practice growth goals.
• Serve as primary marketing POC for Partner Practice inquiries, escalations and resolutions, serving as the "face" of PSC Marketing to Partner Practices, representing the intended and realized value of the overall PSC Marketing Program.
  
  

Strategic Leadership & Field Marketing Oversight

• Lead a team of Field Marketing Managers responsible for executing local and regional growth strategies.
• Allocate marketing budgets strategically across regions to maximize efficiency and impact.
• Review analytics to guide activities and deploy resources based on performance and opportunity; track, optimize, and report-out with regularity.
• Recruit, develop, and retain top talent in field marketing roles; Provide mentorship and coaching to team members, fostering a culture of continuous learning.
  
  

Cross-Functional Collaboration

• Work closely with Marketing Programs and Operations, Regional Operators, and others, as needed, to ensure campaigns and messaging align with budget and growth targets.
• Serve as the key liaison between field marketing teams and senior leadership, ensuring alignment on priorities, goals, and outcomes.
• Contribute to marketing leadership initiatives such as annual planning, budget management, and enterprise KPI tracking.
  
  

Minimum Qualifications

Basic Knowledge & Competencies:

• Strong leadership and team management skills.
• Strong strategic thinking and analytical skills.
• Excellent verbal and written communication skills.
• Ability to think strategically and drive accountability.
• Strong financial acumen and experience with performance metrics.
  
  

Previous Experience/Education

• Bachelor’s degree in marketing, communications, or a related field; Master’s degree in related field preferred
• 8 years of experience in health care marketing, with at least 2 years in a leadership role.
• CRM and marketing technology implementation.
• Proven ability to interpret data, create dashboards, and apply insights to guide marketing and referral strategies.
• Proficiency with Microsoft Office Suite, CRM and CMS systems (Salesforce, HubSpot, or similar), and marketing analytics tools.
• Exceptional written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
• Strong interpersonal and relationship-building skills with the ability to influence stakeholders and drive accountability.
  
  

About Us Oral Surgery Management

By joining US Oral Surgery Management (USOSM), you become part of a dynamic and forward-thinking organization made up of best-in-class Oral and Maxillofacial practices. Together, we have the POWER to achieve more, by creating a positive impact on the communities we serve and reinforcing our position as a top leader in the industry. We believe in the POWER of teamwork, where every member contributes to our collective success. Whether you're in clinical operations, administration, support services, etc., your role is crucial to achieving our shared mission: fueling innovation and clinical excellence, while driving worthwhile outcomes for our practices.

Our POWER Values form the foundation of our ability to deliver exceptional healthcare experiences and achieve sustainable growth.

Passion for Patient Care

Outstanding Results

Winning Attitude

Embracing Continuous Improvement

Respect for Self and Others

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

the work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.