Optimization Manager

JOB TITLE: Digital Marketing Optimization/Personalization Manager

LOCATION: Pleasanton, CA (50% onsite)

DURATION: Through 1/31/26

RATE RANGE: $75-$80/hr

**TOP 3 SKILLS:**

1. 3 years of related experience in Digital Marketing and Optimization.
2. 3 years of experience in front-end development, including HTML, CSS, and JavaScript.
3. 2 years of experience working with Adobe Target, including implementation, configuration, and analysis.

POSITION SUMMARY:

About the Team

This team runs website optimization and personalization for our client. They are a US-based, globally operating, award-winning, high performance team, and they truly look forward to collaborating with you to lead all aspects of the day-to-day management, operations and communications of the website optimization program.

About the Role

Our client has an exciting opportunity for a savvy digital marketer with experience in Digital Optimization (CRO, A/B testing, segmentation, audience targeting, web personalization). This role requires a deep understanding of Adobe Target, as well as front-end development skills and a passion for data-driven decision-making. The Digital Optimization Manager will support the North America regional optimization team in the planning and development of A/B tests, multivariate tests, and personalization campaigns to optimize our client's digital objectives, among other regional initiatives. This position will leverage cross-channel data and insights to identify opportunities to test and optimize various digital marketing experiences. The candidate will be responsible for tailoring content, products and user experiences to individual preferences and defined audiences and will have a technical background on the development of experiences including HTML, Javascript, CSS and more.

The successful candidate will have experience managing A/B testing programs and web personalization efforts utilizing tools such as Adobe Target. This position requires outstanding communication and collaboration skills, as you will partner closely with cross-functional teams across the North America

region, such as Digital Marketing, Regional Marketing, Demand Generation, Marketing Technology, Ad-Tech, Content Marketing, Creative Services, and Marketing Strategy and Operations.

You are a team player and highly accountable for the integrity of testing methodologies and results. As the primary liaison It’s crucial to thrive in a fast-paced environment, be creative, and take a proactive approach at all times.

RESPONSIBILITIES:

• Continuously assess and enhance website performance, user experience and conversion rates.
• Ideate, create and maintain Adobe Target activities, including A/B tests, multivariate tests, and personalized experiences.
• Develop and maintain custom Target code, including Web SDK and other relevant libraries.
• Integrate Adobe Target with other marketing technologies, such as Adobe Analytics, Adobe Launch, Adobe CDP.
• Work cross-functionally with Marketing Technology, Digital Marketers Analysts and Designers to plan and execute personalized and A/B testing initiatives.
• Enhance user engagement and drive business growth by delivering tailored personalized experiences to prospects and customers.
• Stay up-to-date with the latest Adobe Target features and best practices.
• Create and maintain documentation for Adobe Target implementations and processes.
• Contribute to the development and improvement of our testing and personalization framework.
• Participate in code reviews and ensure code quality.
• Plan and execute A/B tests to optimize website experience, such as landing pages, CTAs, layouts and content.
• Hands-on technical experience with creating and maintaining A/B tests, Personalization initiatives using Adobe Target or similar technology.
• Leverage analytics and usability findings to identify and prioritize testing opportunities.
• Ability to consolidate and organize test results and clearly report and communicate test findings.
• Maintain a roadmap of A/B test initiatives and personalization campaigns to support Adaptive Planning.
• Work closely with all internal stakeholders/teams across Marketing organizations to set up optimization campaigns.
• Understand and manage the intricacies of scaling an optimization program across regional digital properties including localization and collaboration with Regional Marketers.
• Serve as a subject matter expert on design of experiments including test structure, definition of primary and secondary success metrics, and experiment duration calculations.
• Ensure timely execution of optimization campaigns, monitor results and share results with stakeholders, recommend next steps and communicate recommendations to appropriate teams.
• Manage and support ongoing optimization initiatives for our client including planning, idea management intake, testing, optimization, reporting, and forecasting.

QUALIFICATIONS:

• 3-6 years of related experience in Digital Marketing and Optimization.
• 3 years of experience in front-end development, including HTML, CSS, and JavaScript.
• 2 years of experience working with Adobe Target, including implementation, configuration, and analysis.
• Strong proficiency with Adobe Target (including visual experience composer, automated testing, AI and ML capabilities).
• Deep understanding of web technologies (HTML, CSS, JavaScript) and experience with JavaScript frameworks such as React, Angular, or Vue.js.
• Prior hands-on, functional experience with Adobe Marketing and Optimization Technologies including Adobe Target, Adobe Analytics, Adobe CDP , Adobe Experience Manager or comparable technologies.
• Understanding of user behavior tools (Contentsquare, Hotjar etc.)
• Excellent analytical skills; ability to analyze data and derive insights. Proven ability to analyze data from multiple sources and generate actionable insights.
• Ability to simultaneously project manage multiple tests in various stages.
• Comfortable working with numbers, KPIs, and data while thinking strategically.
• Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines.
• Familiarity with Jira and Workfront is a plus.