What are the responsibilities and job description for the Channel Marketing Manager, Partner Marketing position at Ursus, Inc.?
JOB TITLE: Channel Marketing Manager, Partner Marketing
LOCATION: Onsite in Seattle, WA
DURATION: 6 months
PAY RANGE: $40-50/hour
TOP 3 SKILLS:
Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! AWS Training and Certification (T&C) is seeking a smart, talented, and experienced channel marketing manager to build creative campaigns and assets that drive activation, engagement, and conversion through AWS Training Partners (ATP). This is a unique opportunity to play an influential role in a rapidly growing business and to transform the way we interact with and train our partners at scale.
In this role you will be the primary owner for the overall strategy, development, execution and optimization of marketing campaigns that are designed for ATPs to deliver or execute co-campaigns with ATPs. You will be responsible for determining and developing quarterly with-, and thru-Partner campaigns, including the go-to-market strategy, messaging and marketing mix, along with all the components of the campaign and supporting playbook and programs that will help generate demand via the channel One key area of responsibility will be the marketing enablement of the ATP Lead Referral processes, systems, and tools.
This will include build enablement mechanisms to communicate expectations and educate internal and external marketing stakeholders on how to use systems and tools such as the AWS Customer Engagement platform and tracking Marketing Development Fund utilization.
This hands-on position is perfect for a skilled marketing manager who enjoys defining integrated marketing campaigns, and developing, curating, and reconfiguring content and assets, according to the customer learning journey.
You will work in tight collaboration with a variety of stakeholders including, but not limited to, ATP Global Marketing Programs, ATP Field Marketing Managers, ATP Managers, T&C Global Campaigns, T&C Product Marketing, and ATP representatives employed by the partners to ensure they understand how to best leverage the channel demand tools, assets, and systems. You will work closely with agencies and other internal business stakeholders to manage the campaign development workflow, asset development, and with the Marketing Central team to ensure that assets are timely developed and staged for ATPs to leverage.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. This key team member should have excellent interpersonal skills and written communication skills, in order to be able to tell a partner-centric story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.
Key Responsibilities:
IND123
LOCATION: Onsite in Seattle, WA
DURATION: 6 months
PAY RANGE: $40-50/hour
TOP 3 SKILLS:
- 4 years of related experience in channel Campaign Management/Demand Generation, Content Marketing, marketing communications, partner marketing or channel marketing, in a high-volume, fast-paced environment.
- Proven experience with SEM, SMM, email marketing, lead nurturing, marketing automation, and marketing analytics.
- Experience with Marketing Automation Platform and CRM systems; Salesforce.com and Marketo is preferable.
Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! AWS Training and Certification (T&C) is seeking a smart, talented, and experienced channel marketing manager to build creative campaigns and assets that drive activation, engagement, and conversion through AWS Training Partners (ATP). This is a unique opportunity to play an influential role in a rapidly growing business and to transform the way we interact with and train our partners at scale.
In this role you will be the primary owner for the overall strategy, development, execution and optimization of marketing campaigns that are designed for ATPs to deliver or execute co-campaigns with ATPs. You will be responsible for determining and developing quarterly with-, and thru-Partner campaigns, including the go-to-market strategy, messaging and marketing mix, along with all the components of the campaign and supporting playbook and programs that will help generate demand via the channel One key area of responsibility will be the marketing enablement of the ATP Lead Referral processes, systems, and tools.
This will include build enablement mechanisms to communicate expectations and educate internal and external marketing stakeholders on how to use systems and tools such as the AWS Customer Engagement platform and tracking Marketing Development Fund utilization.
This hands-on position is perfect for a skilled marketing manager who enjoys defining integrated marketing campaigns, and developing, curating, and reconfiguring content and assets, according to the customer learning journey.
You will work in tight collaboration with a variety of stakeholders including, but not limited to, ATP Global Marketing Programs, ATP Field Marketing Managers, ATP Managers, T&C Global Campaigns, T&C Product Marketing, and ATP representatives employed by the partners to ensure they understand how to best leverage the channel demand tools, assets, and systems. You will work closely with agencies and other internal business stakeholders to manage the campaign development workflow, asset development, and with the Marketing Central team to ensure that assets are timely developed and staged for ATPs to leverage.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. This key team member should have excellent interpersonal skills and written communication skills, in order to be able to tell a partner-centric story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.
Key Responsibilities:
- Support the strategy, development, and execution of integrated marketing campaigns for T&C partner training
- Work directly with AWS Partners in the Training Partner Path to execute campaigns with- and thru-Partners to AWS customers.
- Manage all operational aspects of a campaign including workflow, timelines, and asset management.
- Collaborate with the T&C digital marketing team to create digital assets including SEM, landing pages, eDMs, retargeting and paid media advertising.
- Align with the T&C communications and social marketing teams to time campaigns appropriately for a stronger go to market launch.
- Ensure projects are progressing, stakeholders are updated and engaged, risks are mitigated and appropriately escalated, and results are delivered on time and within budget.
- Obtain necessary approvals and communicate plans to relevant T&C, APO, and Partner stakeholders.
- Work with regional Partner and Partner T&C field marketing teams to co-develop region and country-specific campaign execution plans, and track against those plans.
- Anticipate and effectively mitigate problems and consistently communicate to stakeholders about updates on progress, relevant delays or issues, and budget implications.
- 4 years of related experience in channel Campaign Management/Demand Generation, Content Marketing, marketing communications, partner marketing or channel marketing, in a high-volume, fast-paced environment.
- Proven experience with SEM, SMM, email marketing, lead nurturing, marketing automation, and marketing analytics.
- Experience executing integrated channel marketing campaigns for a B2B technology company, and a strong understanding of the considerations for regional, industry, and audience variances within the campaign plan.
- Experience working directly with channel partners, MDF funding, lead sharing, and reporting.
- Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
- Strong project management skills and experience, including managing internal stakeholders and external agencies, and multiple campaigns and projects at once.
- Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
- Bachelor’s degree in marketing, business, communications, or relevant work experience
- Writing skills appropriate for demand generation, in particular, campaign briefs, email, web, and social, newsletters, and campaign ads; both short form and long form.
- Experience with Marketing Automation Platform and CRM systems; Salesforce.com and Marketo is preferable.
- Clear understanding of cloud/cloud models
- Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
IND123
Salary : $40 - $50
