Campaign Manager

OB TITLE: Summit Campaign Manager

LOCATION: Onsite in Portland, OR, or Seattle, WA

DURATION: 7 months with potential extension

PAY RANGE: $30 - $40/hour

• TOP 3 SKILLS:B2B Marketing Campaign Management (5 years)
• Cross-Functional Project Management & Stakeholder Coordination (3 years)
• Data-Driven Campaign Optimization (3 years)

Description:

Lead end-to-end demand generation for AWS Summit events with responsibility for strategy, execution, and results. You'll own high-impact campaigns across a global event portfolio, orchestrating collaboration with cross-functional marketers while driving registration, attendance, and engagement goals.

What You'll Own:

Strategic Campaign Leadership

• Drive complete demand generation strategy for assigned Summits, from planning through post-event analysis
• Own Livestream program strategy and execution, developing digital-first approaches that maximize virtual engagement
• Make data-driven decisions on tactical approach, channel mix, content strategy, and optimization
• Partner with Channel Leads to execute and optimize integrated campaigns across email, paid media, social, web, and search
• Work with content, event, and ABM teams to develop compelling campaign content and messaging tailored to regional audiences

Cross-Functional Orchestration

• Coordinate work across Channel Leads, Digital Strategists, Content teams, Program Management, Analytics, and Lead Management
• Partner with regional Summit teams, Global Events, ABM, and Field Marketing
• Drive content customization strategy, managing asset review and approval processes
• Ensure alignment across organizational boundaries and manage dependencies

Performance & Optimization

• Monitor real-time performance and make data-driven optimization decisions
• Analyze registration trends, channel performance, and engagement metrics
• Conduct A/B testing to continuously improve conversion rates
• Lead post-event retrospectives and contribute to global process improvement

• Daily Schedule:Participate in daily stand-ups to surface risks/ blockers and coordinate with the team
• Monitor campaign performance in real-time across assigned Summits, reviewing registration data, email metrics, and channel performance
• Coordinate with content, events, and ABM teams on asset development, reviewing proofs and providing feedback within 2-business-day SLAs
• Partner with Channel Leads (Email, Web, Paid Media, Social, Search) on campaign execution and optimization
• Conduct weekly stakeholder syncs with regional Summit teams and ABM marketers
• Manage Workfront tasks and timelines, updating project status and identifying at-risk deliverables
• Respond to urgent requests and troubleshoot execution issues as they arise

High-Impact, High-Visibility Work:

• Your campaigns drive attendance for AWS's most important customer-facing events, directly contributing to CMO-level goals and both global and regional business outcomes. You'll see the immediate impact of your work through registration numbers, attendance metrics, and lead and pipeline generation.

True Ownership & Autonomy:

• This isn't a junior execution role - you'll have full decision-making authority over your assigned programs, from strategy to optimization. You'll operate independently while being supported by experienced Campaign Managers and leadership.

Global Scale & Collaboration:

• Work across regions, cultures, and markets, collaborating with teams worldwide. You'll orchestrate work with cross-functional marketers without direct reporting lines, building influence through collaboration and results.

Cutting-Edge Marketing Operations:

• Experience a best-in-class Agile marketing organization with sophisticated tools (Workfront, Marketo, Salesforce, QuickSight), standardized frameworks, and continuous improvement culture.

Professional Growth:

• Develop deep expertise in demand generation, event marketing, multi-channel campaign orchestration, and cross-functional leadership. Work alongside experienced marketing leaders who actively mentor and share knowledge.

Innovation Opportunity:

• The team is in a transformation phase, moving from regional to global orchestration. You'll have opportunities to contribute to process development, test new tactics, and shape how the program scales.

• What You'll Gain:Experience managing complex, high-stakes marketing campaigns at global scale
• Expertise in Agile marketing methodologies and sprint-based execution
• Deep knowledge of demand generation best practices across multiple channels
• Proven ability to influence and coordinate without direct authority
• Portfolio of measurable results driving business impact

• Education and Experience:5 years in B2B marketing campaign management, with demonstrated experience in demand generation and event marketing
• Bachelor's degree in Marketing, Business, Communications, or related field preferred but not required, with equivalent experience

• Advanced Technical Knowledge:None required. Experience with project management tools is preferred.

• Must-Have Skills:B2B Marketing Campaign Management (5 years)
• Must have hands-on experience planning and executing multi-channel demand generation campaigns, including email, paid media, web, and events.
• Experience coordinating with channel teams and managing campaign performance required.
• Cross-Functional Project Management & Stakeholder Coordination (3 years)
• Must be proficient with project management tools (Workfront preferred) and have demonstrated ability to orchestrate work with cross-functional team members without direct authority. Should understand dependency management, timeline coordination, and stakeholder communication.
• Experience managing complex projects with multiple concurrent workstreams required.
• Data-Driven Campaign Optimization (3 years)
• Must have experience analyzing campaign performance metrics, conducting A/B testing, and making data-driven optimization decisions.
• Should be comfortable with analytics tools and presenting performance insights to stakeholders.

• Best Candidate:Thrives in ambiguity and makes confident decisions as a "first mover."
• Proactively identifies and resolves blockers before they impact timelines
• Builds strong cross-functional relationships quickly and influences without authority
• Demonstrates strategic thinking while executing flawlessly on tactical details
• Brings an optimization mindset and continuously improves processes
• Communicates clearly and concisely with all levels of stakeholders

• Average Candidate:Executes tasks as assigned but requires more direction on approach
• Waits for guidance when facing ambiguous situations
• Focuses primarily on tactical execution without strategic context
• Manages stakeholder relationships adequately but doesn't proactively build partnerships