What are the responsibilities and job description for the Urban Outfitters Ecommerce Lead position at URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)?
Urban Outfitters is seeking a highly technical and strategic Ecommerce Lead to architect and oversee the digital content ecosystem for UrbanOutfitters.com. This individual serves as the primary subject matter expert for our CMS (Contentful) and is responsible for the seamless integration of content, commerce, and personalization. You will not only manage daily publishing but will optimize the workflows that allow our global brand to scale.
Role Responsibilities
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Role Responsibilities
- CMS Architecture & Governance: Act as the lead administrator for Contentful, defining content models, managing spaces, and ensuring the technical health of our content infrastructure.
- Personalization & Optimization: Partner with optimization team on execution of site personalization and A/B testing, ensuring segments and experiences are deployed accurately and on schedule.
- Commerce Integration: Manage Recommendation Tray placements and product-to-content linking to ensure a frictionless "path to purchase" across all digital touchpoints.
- Workflow Optimization: Evaluate and improve the end-to-end content lifecycle—from creative handoff to international publishing—executing up to 150 assets per week with 100% accuracy.
- Cross-Functional Leadership: Serve as the technical bridge between Creative, UX, IT, and Web Merchandising to ensure brand-appropriate content is delivered through a high-performing technical lens.
- Quality Assurance & Incident Management: Lead the QA process for all site and app content; proactively troubleshoot complex technical bugs and coordinate with IT/DTC for rapid resolution.
- Reporting & Insights: Utilize data to provide weekly and monthly content performance reporting, offering actionable insights to the Planning and SEO teams.
- Project & Lifecycle Management: Define and manage the end-to-end production lifecycle for all digital campaigns. You will establish realistic timelines for Creative, Copy, and Merchandising teams, ensuring all inputs are received in time for flawless execution.
- Expert-level Mastery of Contentful: Deep experience with content modeling, entries, assets, and webhooks is non-negotiable.
- E-commerce Tech Stack: Proven experience managing personalization tools
- Operations Mindset: A background in Content Operations with a focus on repeatable, scalable processes.
- Technical Literacy: Strong understanding of how content interacts with APIs, JSON, and front-end UX principles.
- Leadership Presence: Ability to filter and prioritize high-volume requests from executive stakeholders under tight deadlines.
- Global Catalog Management: Experience managing multi-language or multi-region digital storefronts.
- Project Management Tools: Power-user of JIRA and Asana for tracking sprints and production lifecycles.
- Understanding of basic HTML/CSS for troubleshooting.
- Experience in the global fashion market or high-volume retail.
- Knowledge of SEO best practices for enterprise-level CMS structures.
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.