Digital Content Specialist

The salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills, and expertise.

About Urban Pathways

Since 1975, Urban Pathways has engaged New York City’s most vulnerable residents, people on the streets or in areas unfit for human habitation, “lighting the path home, one person at a time.” Urban Pathways is a catalyst for transformative change in the lives of unhoused adults, empowering them to discover their inherent strengths and abilities. We provide essential support and foster an environment where individuals can redefine their narratives and become their best selves.

Summary

Reporting to the Marketing and PR Manager, the Digital Content Specialist is responsible for overseeing the organization’s digital content strategy while coordinating communications activities to maximize engagement and exposure within key demographics. This individual manages the implementation of the organization’s marketing and communications strategy by creating website, email, and social media content, creating materials that are consistent with the organization’s brand standards, drafting content for and coordinating production of marketing collateral and swag, and other creative services. This position works closely with the development and communications staff to raise awareness of Urban Pathways within the community by education community members, policy makers, and other stakeholders.

Responsibilities

• Participates in developing the organization’s annual marketing and communications strategy; takes the lead on creating the social media, email marketing and website management sections 
• Conceptualizes and implements a cross-platform content calendar to expand the company’s online presence and inform the public about the company’s successes and advocacy 
• Generates comprehensive social analytic reports and research industry best practices to maximize the company’s ability to reach and retain donors through digital channels
• Takes the lead on the graphic design for all marketing collateral, including but not limited to: email and social communications, website assets, event promotional materials, content development and press releases. 
• Drafts and regularly updates routine donor/prospect correspondence including direct mail, web blasts, and donor acknowledgments. 
• Creates and maintains internal staff communications resources such as the intranet, employee forms, organization charts, and more 
• Monitors marketing and communications data and prepares reports as required
• Supports the development and communications department with execution of other key projects and strategies, including all event-planning and execution activities. 
• groups and organizations. 
• Attend staff meetings, trainings, and supervisory sessions as required. 
• Performs all other duties as assigned and as required.  

Qualifications

Education and Experience

• Bachelor’s Degree required
• 3-5 years of relevant experience
• Advanced computer skills with knowledge of Adobe CS, and experience working with social media management tools such as Hootsuite required
• Experience managing websites, social media and developing content required

Skills

• Exceptional writing, editing, layout and design, printing/proofing skills
• Ability to multi-task and manage multiple projects with competing priorities and deadlines in a fast-paced environment
• Capable of self-directed, independent work while enjoying being part of a cohesive team
• Outstanding organizational and planning skills

Physical Capabilities

• Ability to travel using public transportation to and from various programs sites and other locations.

Urban Pathways offers a comprehensive benefits package designed to support the well-being and professional growth of our employees. 

These benefits include:

• Healthcare Coverage: Medical, dental, and vision insurance plans to keep you and your family in good health.
• Retirement Savings: A 403(b) plan and a 401(a) with employer annual contribution to help you plan for a secure financial future.
• Paid Time Off: Generous paid time off, including vacation, holidays, and personal days.
• Professional Development: Opportunities for continuous learning and professional development to enhance your skills and advance your career.
• Flexible Work Arrangements: Work-life balance is important to us, and we offer flexible work arrangements to accommodate your needs.
• Wellness Programs: Employee wellness programs, including fitness initiatives and mental health support.
• Employee Assistance Program (EAP): Confidential counseling and support services for personal or work-related issues.
• Employee Recognition: Recognition programs to celebrate and reward outstanding contributions.