Demo

Senior Copywriter II

Upwork
Miami, FL Contractor
POSTED ON 7/7/2026
AVAILABLE BEFORE 1/2/2027
An enterprise client is seeking a Senior Copywriter for an ongoing engagement. As a Senior Copywriter, you’ll play a pivotal role in driving the strategic and executional copy direction of their marketing creative.

You’ll be a key partner to marketers and brand designers on large cross-functional campaigns that drive acquisition, retention, and expansion. Your keen eye for detail and deep understanding of digital marketing and B2B copy best practices will be the foundation for crafting copy that drives consumer action.

Job Description

Overall Impact

  • Take responsibility for large campaigns, crafting cohesive, industry-competitive copy
  • Clearly communicate creative concepts to stakeholders representing strategic and user-focused viewpoints with confidence and ease

Essential Functions:

  • Copywriting
  • Develop creative concepts and copy that drive business, build brand equity, and create meaningful connections with prospects and customers
  • Leverage best practices, audience insights, and campaign performance data to refine and optimize messaging strategies
  • Design Thinking
  • Conceptualize campaigns and copy that embody the company voice while differentiating and pushing the brand forward
  • Demonstrate an understanding of the brand and products, working to create cohesive storytelling across projects
  • Track B2B marketing copy trends and share learnings, best practices, and insights with team to create a culture of continual learning and collaboration
  • Cross-Functional Collaboration
  • Lead multiple projects at one time, acting as a go-to resource for the creative team and stakeholders
  • Help streamline and innovate processes to improve cross-functional collaboration
  • Team Citizenship
  • Foster a culture of collaboration, where constructive feedback and open dialogue are required
  • Proactively track and share copy plans, progress, and problems with your manager and cross-functional collaborators
  • Demonstrate professional, positive, and proactive communication with peers
  • Invest in team success by pitching in where needed, following up, and following through

Qualifications

  • 8 years experience as a B2B SaaS and/or eCommerce writer
  • A creative leader who inspires other writers with your work, knowledge of best practices, and strategic thinking
  • Experience conceptualizing creative campaigns across design and copy
  • Exceptional communication skills, with the ability to proactively problem-solve and foster cross-functional alignment
  • Deep understanding of digital marketing channels, copywriting best practices, markers of success, and how creative drives business impact
  • Demonstrated experience managing complex creative projects or processes
  • Ability to craft copy that’s human, relatable, and converts—all while adhering to brand guidelines
  • Excellent time management skills, including ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines consistently
  • Exceptional proofreading and editing skills, with a deep appreciation for giving and receiving feedback
  • A self-starter with a passion for research and learning
  • Attention to detail and exceptional execution
  • Four-year college degree or equivalent experience

Additional Information

Please note that this is a contract-to-hire opportunity.

Hourly Wage Estimation for Senior Copywriter II in Miami, FL
$40.00 to $51.00
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Copywriter II?

Sign up to receive alerts about other jobs on the Senior Copywriter II career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$84,461 - $106,094
Income Estimation: 
$98,019 - $129,507
Income Estimation: 
$98,019 - $129,507
Income Estimation: 
$94,648 - $129,480
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Upwork

  • Upwork Aspen, CO
  • Job Description Join our program supporting Airbnb’s Luxe program as a Home Consultant and help us uphold the exceptional quality and hospitality standards... more
  • 9 Days Ago

  • Upwork Jersey, NJ
  • Job Description Join our program supporting Airbnb’s Luxe program as a Home Consultant and help us uphold the exceptional quality and hospitality standards... more
  • 9 Days Ago

  • Upwork Nantucket, MA
  • Job Description Join our program supporting Airbnb’s Luxe program as a Home Consultant and help us uphold the exceptional quality and hospitality standards... more
  • 9 Days Ago

  • Upwork Fort Wayne, IN
  • Job Description We are hiring English (US) voice actors to perform multi-character dialogue recordings to help train internal Text-to-Speech (TTS) models. ... more
  • 10 Days Ago


Not the job you're looking for? Here are some other Senior Copywriter II jobs in the Miami, FL area that may be a better fit.

  • Publicis Groupe Holdings B.V Miami, FL
  • Company description Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in... more
  • 1 Month Ago

  • Carnival Cruise Line Miami, FL
  • The Digital Copywriter at Carnival Cruise Line is an important position within the world’s most popular cruise brand, shaping how millions of guests experi... more
  • 10 Days Ago

AI Assistant is available now!

Feel free to start your new journey!