Marketing and Events Specialist

About Uptown Dallas Inc.

Uptown Dallas Inc. (UDI) is a nonprofit organization dedicated to enhancing the vitality, safety, and experience of one of Dallas' most dynamic urban neighborhoods. Through strategic marketing, community events, placemaking initiatives, and partnerships, UDI works to create a vibrant district where residents, businesses, and visitors can connect and thrive.

Position Summary

We're looking for a creative, organized, and energetic Marketing & Events Specialist who enjoys both planning memorable experiences and telling the stories behind them.

This role is ideal for someone with 2–3 years of professional experience who is eager to grow their career in marketing, events, destination management, and community engagement.

The Marketing & Events Specialist is responsible for planning and promoting Uptown Dallas Inc.'s community events while leading the organization's day-to-day marketing efforts.

This position combines hands-on social media management and content creation with event planning, agency coordination, vendor management, and community partnerships. The ideal candidate is creative, organized, collaborative, and excited to bring Uptown's brand and experiences to life.

Essential Responsibilities Include:

Marketing & Communications

• Manage Uptown Dallas Inc.'s social media platforms through content planning, creation, scheduling, publishing, and community engagement.
• Work with a variety of digital platforms and software, including Salesforce, Placer.ai, Webflow, Mailchimp, and other marketing and event management tools.
• Create engaging short-form video content, including Reels and other social-first formats.
• Develop and distribute monthly email newsletters and marketing communications.
• Maintain and update the organization's website.
• Track marketing performance and provide recommendations using analytics and reporting.
• Ensure consistent branding and messaging across all communications.

Agency & Project Coordination

• Serve as the primary point of contact for UDI's creative agency and public relations agency.
• Coordinate project requests, timelines, approvals, and deliverables.
• Assist in the execution of larger marketing campaigns alongside agency partners.
• Coordinate production of printed marketing materials, advertisements, and promotional assets.

Events & Community Engagement

Plan and execute UDI's annual calendar of community programming, including signature events, wellness programming, networking events, and seasonal activations.

Responsibilities include:

• Event planning and logistics
• Budget tracking
• Vendor coordination
• Entertainment coordination
• Sponsorship fulfillment
• Site plans and event layouts
• Event timelines and production schedules
• Day-of-event management
• Post-event reporting and recap

Partnerships & Outreach

• Build and maintain relationships with local businesses, community partners, vendors, and sponsors.
• Assist with marketing partnerships that increase awareness and participation in UDI initiatives.
• Represent UDI at community events and meetings when appropriate.

Administrative Responsibilities

• Assist with Marketing Committee meetings and materials.
• Maintain marketing calendars and project timelines.
• Process invoices and assist with budget tracking.
• Prepare event reports and marketing recaps.
• Support additional marketing and special projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or a related field preferred.
• 2–3 years of professional experience in marketing, communications, events, hospitality, tourism, or a related field.
• Experience creating content for social media platforms, including photography and short-form video.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Proficiency in Microsoft Office.
• Experience with social media scheduling platforms, Canva, Adobe Creative Suite, Mailchimp, or Webflow is a plus.

The ideal candidate is:

• Creative and self-motivated
• Organized and detail-oriented
• Comfortable working both independently and collaboratively
• Passionate about creating engaging community experiences
• Excited to tell stories through digital content
• Adaptable in a fast-paced environment
• Willing to occasionally work evenings and weekends for community events

Why Join UDI?

At Uptown Dallas Inc., you'll have the opportunity to make a visible impact on one of Dallas' most recognizable neighborhoods. From producing community events to creating engaging marketing campaigns, you'll help shape experiences that bring people together while building valuable experience in destination marketing, placemaking, community engagement, and event production.

Work Environment

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this position.

While performing the duties of this role, the employee will frequently be required to sit, stand, and walk. The noise level in the work environment is typically moderate. This position is generally not exposed to adverse environmental conditions and is performed in a standard office or administrative setting.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Physical Demands

The physical demands described below are representative of those required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Specific vision abilities required include close vision, distance vision, and the ability to adjust focus.
• Good hearing acuity, with or without reasonable accommodation.
• Manual dexterity sufficient to operate a computer, keyboard, and other standard office equipment.
• Physical activities may include bending, reaching, pushing, standing, and walking.
• Ability to occasionally lift, carry, or move up to 15 pounds.

Disclaimer

This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Employees may be required to perform other job-related duties as assigned by their supervisor and in accordance with business needs.