Product Marketing Manager- Manager, Packaging and Go-To-Market

About the Team Our Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value. About the Role We’re hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion. You’ll work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth. Key Responsibilities Develop and refine packaging strategies to support new product introductions and portfolio alignment. Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings. Collaborate with cross-functional teams to define customer segments, use cases, and value propositions. Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement. Track performance metrics to identify opportunities for revenue growth and retention. Contribute to commercial playbooks and sales enablement materials. Lead pilot programs and packaging experiments to validate and refine strategies. You Might Thrive in This Role If You: Have 5–8 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments. Understand how packaging and positioning impact adoption, retention, and revenue. Are comfortable working across teams and translating strategic goals into operational plans. Have experience supporting new product introductions and optimizing existing offerings. Are highly organized, analytical, and adaptable in a fast-paced environment. This role is a Hybrid role, requiring two day a week in a Wolters Kluwer Office location #LI-Hybrid Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $121,350 - $170,050 If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide. For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Careers Privacy and Cookies Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.

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