What are the responsibilities and job description for the Director, Performance Marketing position at Upswell Marketing?
Description
The Director of Performance Marketing is responsible for leading and scaling the Performance Marketing function within the Digital Marketing department. This role oversees a team of ~ 8 digital coordinators, search and social PPC managers, and Digital Success Managers, ensuring the successful execution, optimization, and continuous improvement of client performance programs. This position serves as the center of excellence for performance marketing strategy, operations, and delivery—driving results through strong leadership, data-driven decision-making, cross-functional collaboration, and operational excellence.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Lead, mentor, and develop a high-performing team of copywriters, digital coordinators, and Digital Success Managers.
- Establish clear performance expectations, workflows, and accountability across the performance marketing function.
- Provide ongoing coaching, training, and professional development to strengthen team capabilities and elevate performance.
- Design and optimize internal processes, workflows, and tools to improve efficiency, quality, and scalability.
- Identify gaps, risks, and opportunities within performance operations and implement solutions.
- Own the overall performance marketing strategy and framework across client programs.
- Serve as the senior subject matter expert for performance marketing platforms, including Google Ads and Meta (Facebook/Instagram).
- Oversee and coach team who’s primary responsibility is to analyze performance data and translate insights into actionable recommendations for optimization and growth for client campaigns.
- Establish KPIs, dashboards, and reporting standards to measure team and campaign effectiveness.
- Drive continuous testing, learning, and optimization across channels and programs.
- Partner with Sales leadership and sales team members to support performance planning and budget recommendations for client campaigns.
- Participate in enterprise-level new business pitches and contribute to solution design.
- Stay current with industry trends, platform updates, and emerging best practices.
- Own and be accountable for the digital team’s revenue performance, including achieving and exceeding assigned sales and performance quotas for digital products and services.
- Partner with Sales and Marketing Consultants to forecast digital revenue, monitor pipeline, and drive strategies to meet or exceed monthly and quarterly targets.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 10 years of experience in performance marketing, digital marketing, or growth marketing roles.
- 3 years of people management experience leading digital or performance teams.
- Deep expertise in paid media platforms (Google Ads, Meta, and related ecosystems).
- Strong analytical skills with the ability to interpret performance data and drive strategic decisions.
- Proven ability to lead cross-functional teams in a fast-paced, agency or high-growth environment.
- Excellent communication, leadership, and stakeholder management skills.
- Experience working with CRM and marketing platforms (HubSpot or similar) preferred.
- Occasional travel may be required