What are the responsibilities and job description for the Marketing Manager position at Upstate Federal Credit Union?
Upstate Federal Credit Union has been serving members since its founding in 1965, originally chartered as Orr Mill Credit Union and later renamed in 1989. Committed to providing financial services and solutions, the credit union has built a strong reputation for supporting members and their financial growth. With a longstanding history in the community, Upstate FCU continues to focus on delivering value, trust, and superior customer service to its members.
This is a full-time, on-site role for a Marketing Manager based in Anderson, SC. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing campaigns, overseeing brand initiatives, and analyzing performance metrics. The role also includes leading a marketing team, creating promotional content, managing social media presence, and collaborating with stakeholders to achieve business goals. Additional duties include monitoring market trends and ensuring alignment with organizational objectives.
- Expertise in developing marketing strategies, campaign management, and brand positioning
- Strong skills in content creation, copywriting, and communication
- Familiarity with social media management, digital marketing tools, and marketing analytics
- Proven ability to lead teams and drive collaborative initiatives
- Critical thinking, analytical skills, and the ability to adapt to emerging market trends
- Strong organizational skills with attention to detail and ability to manage multiple projects
- Relevant professional experience in marketing or related fields
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline