What are the responsibilities and job description for the Influencer Network Partner (Men's Lifestyle & Wellness) position at Upside?
About Upside
Upside is reinventing sports betting. We deliver all the thrill of picks, parlays, brackets, and jackpots—while building a healthier, ownership-driven model that reduces gambling harm and promotes mental fitness, financial wellness, and community empowerment.
Our mission: Help young men play, win, and live with balance.
We’re turning competition into community and replacing the addictive culture of gambling with a movement centered on wellness, ownership, and purpose.
Now, we’re expanding through influencer partnerships that meet young men where they already are—on social platforms, podcasts, and creator communities that celebrate sports, lifestyle, and self-improvement.
The Role: Influencer Network Partner
We’re seeking an experienced Influencer Network Partner who already manages or has access to a portfolio of nano and micro-influencers (15K–75K followers) who connect authentically with young adult men (18–34).
These influencers might span categories such as:
- Sports, fitness, and performance training
- Cars, bikes, and adventure content
- Gaming, fantasy, and sports commentary
- Movies, pop culture, and podcasts
- Entrepreneurship, finance, and motivation
- Men’s health, wellness, and personal growth
Your job: help us unite these creators under a common mission — inspiring healthier competition and balanced lifestyles through the Upside community.
Your Responsibilities
- Recruit and activate influencers from your existing roster into the Upside Creator Network.
- Manage relationships and ensure content aligns with Upside’s brand, message, and purpose.
- Partner with Upside’s marketing team to design campaigns that connect authentically with male audiences across digital channels.
- Guide influencers on storytelling that connects sports, competition, and self-improvement with mental and financial wellness.
- Source and oversee content collaborations, challenges, and brand integrations that drive membership growth.
- Serve as Upside’s point of contact into the creator ecosystem—identifying trends, audience opportunities, and partnership extensions.
Compensation & Equity
- Monthly Advisory Fee: Paid stipend for your active influencer management and campaign execution.
- Equity: Earn ownership in Upside tied to successful onboarding, engagement, and impact metrics.
- Perks & Recognition: Early product access, co-branding opportunities, and recognition as Upside’s lead Influencer Network Partner.
What We’re Looking For
- Established relationships with 50 nano or micro-influencers (15K–75K followers).
- Proven experience in influencer marketing, talent management, or creator partnerships.
- Network or audience reach primarily focused on young men (ages 18–34) in sports, fitness, entertainment, or lifestyle verticals.
- A shared belief in wellness, balance, and purpose — helping young men live more consciously in a culture that rewards excess.
- Strong understanding of social media engagement, content strategy, and performance metrics.
- A connector and coach: collaborative, strategic, and mission-driven