What are the responsibilities and job description for the Senior Product Manager position at UpRecruit?
About Our Client
Our Client is a Series C Martech platform transforming how service-based professionals market themselves and build their brand. Their full-suite marketing solutions empower users to generate demand, showcase their expertise, and run their business more efficiently. Backed by strong growth and a commitment to product excellence, they continue to set the standard for innovation in modern marketing technology.
The Role
Our Client is seeking a Senior Product Manager to build the next generation of client marketing and advertising tools across digital, print, and offline channels. You’ll own a cross-channel portfolio spanning lifecycle marketing, campaign tools, social, email/SMS, and emerging formats like print and direct mail.
** This role is ideal for a product leader who thinks like a marketer and executes like a PM. You’ll define intuitive workflows, launch scalable “campaign-in-a-box” programs, and partner with AI/ML teams to embed intelligent automation and on-brand creative generation.**
What You’ll Do
- Own the strategy and roadmap for client marketing and advertising products
- Define end-to-end workflows for multi-channel marketing: ads, social, email, SMS, print, and direct mail
- Partner with marketing leaders to create scalable campaign programs and packaged offerings
- Develop templated campaigns and playbooks that capture best practices while allowing brand customization
- Collaborate with AI/ML teams to enhance AI assistants and creative tools for copy, visuals, and campaign setup
- Build segmentation, targeting, and personalization capabilities across channels
- Deliver intuitive, premium UX designed for busy, non-technical users
- Ship reporting and insights that tie marketing activity to lead generation, pipeline, and ROI
- Evaluate new channels, partnerships, and media offerings that can be productized in-platform
- Ensure tight integration with CRM, lead management, and nurturing workflows
- Define and track metrics across adoption, engagement, performance, and revenue impact
- Act as the voice of the client marketer, bringing insights and competitive intelligence into product planning
What We’re Looking For
- 7 years of Product Management experience with strong background in marketing or growth — able to think strategically and execute tactically
- Experience building marketing, CRM, or advertising products in a B2B SaaS environment
- Comfortable working across channels: paid media, email/SMS, social, print, direct mail, and more
- Deep understanding of lifecycle and performance marketing fundamentals (funnels, CAC, LTV, attribution)
- Proven ability to turn ambiguous client needs into clear strategy, roadmaps, and shipped products
- Strong UX instincts — simplicity, polish, and premium quality for non-technical users
- Highly data-driven, with experience running experiments and leveraging analytics to guide decisions
- Excellent cross-functional collaboration and communication abilities
Bonus:
- Experience with CRMs, email/SMS tools, or ad platforms
- Hands-on experience running campaigns (paid media, email/SMS, direct mail, etc.)
- Background in marketing tech, workflow tools, or lead-generation platforms
- Familiarity with AI/ML applications in marketing (content generation, audience modeling, prediction)
- Experience packaging marketing services or programs into scalable product offerings
Compensation: $170,000–$200,000 Equity
Salary : $170,000 - $200,000