What are the responsibilities and job description for the Digital Content Specialist position at UPMC?
UPMC Magee-Womens Hospital is seeking a Full Time Digital Content Specialist to support the MWRIF Marketing/Communications department!
This position will work 40 hours a week standard business hours in addition to supporting some evening events. This role has a hybrid work environment with typically 2 days a week in the office! Hours are subject to change based on business needs.
Responsibilities:
· Contribute to reporting and analysis of digital marketing campaigns.
· Coordinates day-to-day management with marketing strategists and campaign managers to ensure digital channel updates are consistent with overarching strategy and campaigns.
· Apply SEO best practices and related content management techniques to website content. Partner with Search Engine Specialist to implement SEO content checklist and benchmark performance
· Ensure web properties such as public sites, landing pages and blogs are accurate, indexed as appropriate, tracked in Google Analytics, and on target for upgrades as needed
Salary : $22 - $36
