What are the responsibilities and job description for the Director of Marketing Operations position at UpGuard?
Who are we?
UpGuard’s mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in?
This Director of Marketing Operations role is a critical part of the Demand Generation organisation. It is the technical and data-driven backbone that builds, maintains, and optimises the systems and processes needed to generate, manage, and report on marketing's contribution to pipeline and revenue. This is a strategic role that ensures the entire marketing engine runs efficiently and provides accurate, actionable insights.
What will you do?
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC .
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
UpGuard’s mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Where does this role fit in?
This Director of Marketing Operations role is a critical part of the Demand Generation organisation. It is the technical and data-driven backbone that builds, maintains, and optimises the systems and processes needed to generate, manage, and report on marketing's contribution to pipeline and revenue. This is a strategic role that ensures the entire marketing engine runs efficiently and provides accurate, actionable insights.
What will you do?
- Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential.
- Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling.
- Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution.
- Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team.
- Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency.
- Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel.
- Deep Expertise in Marketing Operations: At least 7 years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment.
- HubSpot Mastery: Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations.
- Data-Driven Mindset: A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions.
- Systems Thinking: The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows.
- Process-Oriented: A proven track record of creating and scaling efficient lead management and campaign execution processes.
- Cross-Functional Collaboration: The ability to partner effectively with various teams to align on shared goals and drive unified outcomes.
- Operational Innovation: A track record of identifying and leveraging underutilised features or tools to unlock new levels of efficiency, personalisation, or insight.
- AI & Automation Proficiency: Experience in leveraging AI-assisted tools within marketing automation platforms to improve efficiency and engagement.
- Attribution Modelling Experience: A strong understanding of multi-touch attribution and experience building models that accurately measure marketing's impact on revenue.
- Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
- WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
- $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
- Generous Annual Leave/PTO allowances: Time to recharge your batteries
- 18 weeks paid Parental Leave: Irrespective of parenting role
- Personal Leave Allowance: This includes sick & carer’s leave
- Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
- Top-spec hardware: All team members will be provided with top-spec laptops for their roles
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC .
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Salary : $180,000 - $200,000
